Last updated on 2025-04-19
Program Overview
The Marketing Diploma at Douglas College is designed to equip students with essential marketing concepts through a blend of lectures, case studies, and practical experiences. This program not only provides a solid foundation in general business education but also focuses on specialized areas such as customer relations, selling, advertising, and marketing management. Students will have the opportunity to engage in a marketing practicum, allowing them to apply their knowledge in real-world scenarios. This comprehensive approach prepares graduates for a rewarding career in the dynamic field of marketing.
Program Structure
The Marketing Diploma program spans four semesters, offering both full-time and part-time learning formats. Key features of the program structure include:
- Combination of theoretical knowledge and practical application through case studies and simulated business exercises.
- Optional participation in the Co-operative Education Program, which alternates study semesters with paid, full-time work experience.
- Opportunity to join the Business Internship Program, where students can apply classroom theory in a real-world business setting through unpaid part-time internships.
- Open enrolment admission type, allowing students to apply for the program in the Fall, Winter, or Summer semesters.
Students are encouraged to plan their participation in the Co-op program two semesters in advance to ensure a smooth transition into the workforce.
Featured Experiences
- Co-operative Education Program: Gain paid work experience while studying, enhancing your resume and professional network.
- Business Internship Program: Apply theoretical knowledge in a practical setting, completing tasks typical of junior management and marketing roles.
- Marketing Practicum: Engage in hands-on marketing projects that provide real-world experience and employer references.
Career Options
Graduates of the Marketing Diploma program can pursue various career opportunities in Canada, including:
- Advertising Consultant: Develop and implement advertising strategies for clients to enhance brand visibility.
- Communications Advisor: Manage internal and external communications, ensuring consistent messaging across platforms.
- Copywriter: Create compelling content for marketing materials, websites, and social media to engage target audiences.
- Digital Marketing Strategist: Design and execute online marketing campaigns to drive traffic and increase sales.
- Event Coordinator: Plan and manage marketing events, ensuring successful execution and promotion of products or services.
- Marketing Coordinator: Assist in the development and implementation of marketing strategies and campaigns.
- Sales and Marketing Coordinator: Support sales teams with marketing initiatives and customer engagement strategies.
With over 8,600 marketing and advertising job openings expected in British Columbia over the next decade, graduates will find ample opportunities to launch their careers in this vibrant field.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
Visit Douglas College official website
