Last updated on 2025-04-19
Program Overview
The Marketing (Bachelor of Business Administration) program at Douglas College is designed to equip students with essential marketing and business skills. This program leads to a Bachelor's Degree and is structured to provide a comprehensive understanding of marketing principles, consumer behavior, and strategic marketing practices. Students will engage in both theoretical and practical learning experiences, preparing them for a dynamic career in the marketing field. The program emphasizes the importance of ethical considerations and social responsibility in marketing, ensuring graduates are well-rounded professionals ready to meet the challenges of the industry.
Program Structure
The Marketing program spans a total of eight semesters, allowing students to complete their studies in a structured and timely manner. Key features of the program structure include:
- Comprehensive curriculum covering essential marketing concepts and business fundamentals.
- Opportunities to specialize in various concentrations such as Digital Marketing Communications Management, Hospitality Marketing, and Professional Selling and Sales Management.
- Hands-on learning experiences through a marketing practicum, enabling students to apply their knowledge in real-world settings.
- Access to upper-level courses that enhance critical thinking and strategic decision-making skills.
- Support for students to achieve industry-recognized marketing designations.
Graduates must complete a minimum of 121.50 credits, including both required and elective courses, to earn their degree.
Featured Experiences
- Marketing Practicum: A hands-on experience that allows students to work in real marketing environments, applying their skills and knowledge.
- Concentration Options: Students can choose from various concentrations to tailor their education to specific career goals.
- Industry Connections: The program fosters connections with industry professionals, enhancing networking opportunities for students.
- Ethical Marketing Focus: Emphasis on ethical practices and social responsibility in marketing strategies.
- Global Perspective: Understanding the impact of international issues and globalization on marketing practices.
Career Options
Graduates of the Marketing program can pursue a variety of career paths in Canada, including:
- Marketing Manager: Responsible for developing marketing strategies and overseeing marketing campaigns to promote products or services.
- Brand Manager: Focuses on maintaining and enhancing a brand's image and market position through strategic marketing initiatives.
- Market Research Analyst: Analyzes market trends and consumer behavior to provide insights that inform marketing strategies.
- Sales Manager: Leads sales teams, develops sales strategies, and works to achieve sales targets and revenue goals.
- Digital Marketing Specialist: Manages online marketing efforts, including social media, email marketing, and search engine optimization.
These roles require a blend of creativity, analytical skills, and a strong understanding of marketing principles, making the Marketing program an excellent foundation for a successful career in the field.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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