Program overview
Admission Requirements
Intakes

Last updated on 2025-04-19

Program overview

Program Overview

The Marketing (Certificate) program at Douglas College is designed to equip students with essential marketing and business knowledge applicable across various industries. This program focuses on developing skills in customer relations, selling, advertising, and marketing management. Students will learn to devise effective marketing strategies, conduct market research, and design promotional campaigns. The curriculum also emphasizes the latest trends in e-marketing and corporate social responsibility, preparing graduates for entry-level marketing positions in diverse business environments.

 

Program Structure

The Marketing (Certificate) program spans two semesters and offers both full-time and part-time learning formats. It is available for admission in the Fall, Winter, and Summer terms. Key features of the program include:

  • Open enrolment with general admission requirements.
  • Hands-on experience through the Business Internship program, allowing students to apply classroom knowledge in real-world settings.
  • Seamless transition opportunities into further education, such as the Marketing Diploma program or the Bachelor of Business Administration in Marketing.

Students are encouraged to engage with the Career Centre early in their studies to secure internship placements, enhancing their practical experience and employability.

 

Featured Experiences

  • Business Internship Program: This program provides students with valuable work experience by allowing them to apply their theoretical knowledge in a practical business environment.
  • Real-World Application: Students will undertake tasks and projects similar to those completed by junior management and marketing professionals.
  • Networking Opportunities: The internship experience helps students build connections within the industry, which can be beneficial for future job placements.

 

Career Options

Graduates of the Marketing (Certificate) program can pursue various career paths in Canada, including:

  • Advertising Consultant: Develops and implements advertising strategies to promote products and services.
  • Communications Advisor: Manages internal and external communications for organizations, ensuring clear messaging.
  • Copywriter: Creates compelling content for advertisements, websites, and marketing materials.
  • Digital Marketing Strategist: Focuses on online marketing strategies, including social media and email campaigns.
  • Event Coordinator: Plans and executes events to promote products, services, or brands, ensuring successful engagement with target audiences.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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