Program overview
Admission Requirements
Intakes

Last updated on 2025-04-19

Program overview

Program Overview

The Digital Marketing (Post-Baccalaureate Diploma) at Douglas College offers a comprehensive education in the field of marketing, equipping students with essential skills for a successful career. This program focuses on critical areas such as e-commerce, paid search advertising, search engine optimization (SEO), and social media marketing. Students will also gain hands-on experience by working with real-world clients in their final semester, ensuring they graduate job-ready. Additionally, the program prepares students to earn industry-recognized certifications, enhancing their employability in the competitive job market.

Program Structure

The Digital Marketing (Post-Baccalaureate Diploma) program is structured to be completed in two years. It includes:

  • Core courses covering various aspects of digital marketing.
  • Practical experience through a Business Internship program, allowing students to apply their knowledge in real-world settings.
  • Opportunities to earn industry-recognized certifications, such as Google Analytics and Hootsuite Social Media Marketing Certification.

Students are encouraged to engage with the Career Centre early in their studies to secure internship placements. The program is offered in the Fall, Winter, and Summer semesters, providing flexibility for students to start their education at different times.

Featured Experiences

  • Hands-on experience working with real-world clients in the final semester.
  • Participation in the Business Internship Program, where students gain practical experience in a business setting.
  • Opportunities to earn industry-recognized certifications, enhancing job market readiness.
  • Courses designed to evolve with the digital marketing field, ensuring up-to-date knowledge.

Career Options

Graduates of the Digital Marketing (Post-Baccalaureate Diploma) program can pursue various career paths in Canada, including:

  • Digital Marketing Manager: Oversee marketing strategies and campaigns to enhance online presence and drive sales.
  • Marketing Manager: Develop and implement marketing plans to promote products and services effectively.
  • Digital Marketing Specialist: Focus on specific areas of digital marketing, such as SEO, PPC, or social media.
  • Marketing Coordinator: Assist in the execution of marketing campaigns and manage project timelines.
  • Social Media Manager: Create and manage content across social media platforms to engage audiences and build brand loyalty.
  • Digital Marketing Analyst: Analyze data and metrics to assess the effectiveness of marketing strategies and campaigns.
  • Content Marketing Manager: Develop and oversee content strategies to attract and retain customers.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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