Last updated on 2025-04-19
Program Overview
The Hospitality Marketing (Post-Degree Diploma) at Douglas College is designed to equip students with the essential skills and knowledge needed to thrive in the tourism and hospitality sectors. This program combines classroom learning with practical experience, focusing on key areas such as market research, branding, advertising, and customer relationship management. Students will engage in real-world projects and gain valuable work experience in hospitality settings, ensuring they graduate job-ready. The program is available for both full-time and part-time study, making it accessible for working professionals looking to advance their careers in hospitality marketing.
Program Structure
The Hospitality Marketing (Post-Degree Diploma) program spans a duration of one year and is offered in a limited enrolment format. Key features of the program structure include:
- Combination of classroom learning and hands-on experience.
- Opportunity to work on real projects in the business community.
- 100 hours of work experience in a hospitality setting.
- Part-time study options available for working professionals.
- Advanced Career Development program to prepare students for job placements.
- Business Internship program to apply theoretical knowledge in real-world settings.
This program is offered in the Fall, Winter, and Summer semesters, providing flexibility for students to choose their preferred start time.
Featured Experiences
- Hands-on Experience: Students will engage in practical projects that enhance their learning and prepare them for real-world challenges.
- Business Internship Program: This program allows students to gain valuable experience by working in a business setting, applying their classroom knowledge to practical tasks.
- Advanced Career Development: Students will participate in workshops, coaching sessions, and networking opportunities to build their professional skills and connections.
- Real Projects: The curriculum includes opportunities to work on actual marketing projects, providing students with a portfolio of work to showcase to future employers.
Career Options
Graduates of the Hospitality Marketing (Post-Degree Diploma) program can pursue a variety of career paths in the hospitality industry, including:
- Accommodations Manager: Oversee the operations of hotels or resorts, ensuring guest satisfaction and efficient service delivery.
- Event Manager: Plan and coordinate events, from corporate meetings to weddings, ensuring all details are executed flawlessly.
- Food and Beverage Operations Manager: Manage the food and beverage services in hospitality settings, focusing on quality and customer experience.
- Revenue Manager: Analyze market trends and pricing strategies to maximize revenue for hospitality businesses.
- Hospitality Marketing Manager: Develop and implement marketing strategies to promote hospitality services and attract customers.
- Hospitality Sales Manager: Drive sales initiatives and build relationships with clients to increase business opportunities.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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