Bachelor Of Business Administration - Marketing And Consumer Culture (RDF)

Program overview

The Bachelor of Business Administration - Marketing and Consumer Culture program at Trent University is designed to equip students with the essential skills and knowledge needed to thrive in the dynamic field of marketing. This program emphasizes understanding consumer behavior and the cultural factors that influence purchasing decisions. Students will engage in a comprehensive curriculum that blends theoretical knowledge with practical applications, preparing them for a successful career in marketing and related fields.

Program structure

The Bachelor of Business Administration - Marketing and Consumer Culture program offers a well-rounded education that spans various aspects of business and marketing. The program is structured to provide students with a solid foundation in business principles while focusing on marketing strategies and consumer insights. Key features of the program include:

• Program Length: Typically completed in four years.
• Opportunities for hands-on learning through projects and case studies.
• Options for co-op placements to gain real-world experience.
• Access to internships that enhance practical skills and networking.

This structure ensures that students are not only academically prepared but also equipped with the practical skills necessary for the workforce.

Featured Experiences

The Bachelor of Business Administration - Marketing and Consumer Culture program offers several unique experiences that enhance learning and professional development:

• Co-op opportunities that allow students to work in the industry while studying.
• Field experiences that provide practical insights into consumer behavior.
• Joint partner programs that may offer collaborative projects with businesses.
• Access to marketing labs for hands-on learning and experimentation.

These experiences are designed to enrich the educational journey and prepare students for successful careers in marketing.

Career Options

Graduates of the Bachelor of Business Administration - Marketing and Consumer Culture program can pursue a variety of career paths in Canada. Some potential job options include:

• Marketing Manager: Responsible for developing marketing strategies and overseeing marketing campaigns to promote products or services.
• Brand Strategist: Focuses on creating and maintaining a brand's image and identity, ensuring alignment with consumer expectations.
• Market Research Analyst: Analyzes market trends and consumer data to help businesses make informed decisions about product development and marketing strategies.
• Digital Marketing Specialist: Manages online marketing efforts, including social media, email campaigns, and search engine optimization.
• Consumer Insights Analyst: Studies consumer behavior and preferences to provide insights that drive marketing strategies and product development.

These roles highlight the diverse opportunities available to graduates, allowing them to make significant contributions to the marketing field.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.