Fashion Marketing (AEC)

Program overview

The Fashion Marketing (AEC) program is designed to equip students with the essential skills and knowledge needed to thrive in the dynamic world of fashion marketing. This program focuses on the intersection of fashion and marketing, providing students with a comprehensive understanding of industry trends, consumer behavior, and effective marketing strategies. Graduates will be prepared to enter the fashion industry with a strong foundation in marketing principles, enabling them to contribute to brand development and promotional activities.

Program structure

The Fashion Marketing (AEC) program is structured to provide a well-rounded education in fashion marketing over a specific duration. The program includes a variety of learning experiences that prepare students for real-world challenges in the fashion industry. Key features of the program structure include:

• Program Length: Typically spans over a period of time that allows for in-depth learning.
• Hands-on learning opportunities through practical projects and assignments.
• Access to industry-standard tools and resources.
• Options for co-op placements or internships to gain valuable work experience.

This structure ensures that students not only learn theoretical concepts but also apply them in practical settings, enhancing their readiness for the job market.

Featured Experiences

• Co-op opportunities that allow students to gain real-world experience in the fashion marketing field.
• Access to labs and workshops where students can develop hands-on skills.
• Field experiences that provide insights into the fashion industry.
• Joint partner programs with industry leaders to enhance learning and networking opportunities.
• Unique projects that encourage creativity and innovation in fashion marketing strategies.

Career Options

• Fashion Marketing Coordinator: Responsible for developing and implementing marketing strategies to promote fashion brands.
• Brand Manager: Oversees the marketing and positioning of a fashion brand, ensuring it aligns with consumer trends.
• Merchandising Manager: Focuses on product selection and presentation to maximize sales in retail environments.
• Social Media Manager: Manages online presence and marketing campaigns through social media platforms to engage with customers.
• Fashion Buyer: Selects and purchases clothing and accessories for retail stores, analyzing market trends and consumer preferences.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.