Last updated on 2025-06-30
Program Overview
The Post-Degree Diploma in Marketing Management (PDD-MM) is designed for individuals who already possess a bachelor’s degree and are eager to embark on a career in the business sector. This program is student-centered, focusing on equipping graduates with the essential skills that employers seek in the competitive job market. The curriculum emphasizes practical business skills, ensuring that students are well-prepared for real-world challenges.
Program Structure
The Post-Degree Diploma in Marketing Management is structured to provide a comprehensive educational experience over a period of two years. The program includes:
- Four semesters of in-class studies
- One semester dedicated to experiential work placement, offering valuable career experience
This program is delivered on a full-time basis, with classes scheduled during weekdays. Additionally, students have the option to pursue an Advanced Project Management Certificate during their work experience term, which is a non-credit program designed to enhance their project management skills through a blended learning format.
Featured Experiences
- Experiential work term providing real-world career experience
- Option to complete an Advanced Project Management Certificate during the work experience term
- Daytime classes on weekdays for a focused learning environment
Career Options
Graduates of the Post-Degree Diploma in Marketing Management can pursue various career paths in Canada, including:
- Marketing Coordinator: Responsible for supporting marketing campaigns and initiatives, coordinating events, and managing social media platforms.
- Brand Manager: Focuses on developing and maintaining a brand's image, ensuring consistency across all marketing channels.
- Market Research Analyst: Analyzes market trends and consumer behavior to help businesses make informed decisions about product development and marketing strategies.
- Sales Manager: Oversees a sales team, develops sales strategies, and works to achieve sales targets while building customer relationships.
- Digital Marketing Specialist: Implements online marketing strategies, including SEO, PPC, and social media marketing to enhance brand visibility and engagement.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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