Program overview

The Honours Bachelor of Commerce - Marketing program at Lakehead University is designed to equip students with the essential skills and knowledge needed to excel in the dynamic field of marketing. This undergraduate program emphasizes a comprehensive understanding of marketing principles, consumer behavior, and strategic marketing practices. Students will engage in innovative learning experiences that prepare them for various marketing roles in today’s competitive business environment. The program is recognized for its high academic standards and is delivered by experienced faculty members who are dedicated to student success.

Program structure

The Honours Bachelor of Commerce - Marketing program is structured to provide a well-rounded education in business and marketing. The program is designed to be completed in four years of full-time study. Throughout the program, students will take a variety of core business courses before specializing in marketing. Key features of the program structure include:

• Comprehensive curriculum covering essential business disciplines.
• Opportunities for hands-on learning through co-op placements.
• Access to advanced courses in marketing and related fields.
• Small class sizes to foster personalized learning experiences.
• Options for international dual degree programs with partner institutions.

Students can also benefit from various experiential learning opportunities, including internships and collaborative projects, which enhance their practical skills and employability.

Featured Experiences

The Honours Bachelor of Commerce - Marketing program offers several unique experiences that enrich the educational journey:

• Co-op Opportunities: Students can participate in co-op placements ranging from 4 to 16 months, allowing them to gain valuable work experience while earning a competitive salary.
• Hands-on Learning: The program emphasizes practical application of marketing concepts through real-world projects and case studies.
• Networking Events: Students have access to various networking events and workshops, connecting them with industry professionals.
• Research Opportunities: As Canada’s top undergraduate research university, Lakehead provides students with the chance to engage in research projects.
• International Dual Degree: Students can earn two business degrees in four years through partnerships with European institutions.

Career Options

Graduates of the Honours Bachelor of Commerce - Marketing program can pursue a variety of career paths in Canada, including:

• Social Media Executive: Responsible for managing a company's online presence and engaging with customers through social media platforms.
• Marketing Coordinator: Assists in the development and execution of marketing campaigns, analyzing market trends and consumer behavior.
• Brand Manager: Oversees the promotion and positioning of a brand, ensuring consistency in messaging and strategy.
• Market Research Analyst: Conducts research to understand market conditions and consumer preferences, providing insights to inform business decisions.
• Digital Marketing Specialist: Focuses on online marketing strategies, including SEO, PPC, and content marketing to drive traffic and sales.

These roles highlight the diverse opportunities available to graduates, allowing them to make significant contributions to the marketing field.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.