Program overview
Admission Requirements
Intakes

Last updated on 2025-10-15

Program overview

Program Overview

Conestoga's Bachelor of Communications Management (Honours) degree is a pioneering program in Canada that merges the principles of business with communications expertise. This unique program is designed to equip students with the necessary skills to thrive in the communications industry, emphasizing both theoretical knowledge and practical experience. Students will learn to manage communications effectively, enhancing the reputation and relationships between organizations and their stakeholders. The program prepares graduates for a variety of roles in the field, ensuring they are well-versed in the complexities of modern communication challenges.

Program Structure

The Bachelor of Communications Management (Honours) program spans a 4-year period, providing a comprehensive education that combines academic learning with real-world application. Key features of the program structure include:

  • Two paid four-month co-op terms, allowing students to gain valuable work experience.
  • Experiential learning opportunities through various courses and assignments.
  • Engagement in community volunteerism and corporate social responsibility initiatives.
  • Participation in a real-client student agency and completion of an applied capstone project.
  • Encouragement to join professional organizations to enhance networking and career prospects.

This program is delivered in a hybrid format, combining in-person and online learning to accommodate diverse learning preferences.

Featured Experiences

The Bachelor of Communications Management (Honours) program offers several unique experiences that enhance the educational journey:

  • Two paid co-op terms that provide hands-on experience in the communications field.
  • Real-client projects through a student agency, allowing students to apply their skills in practical settings.
  • Opportunities to plan and execute fundraising events, fostering teamwork and project management skills.
  • Engagement in community service and corporate social responsibility initiatives to build a strong portfolio.
  • Access to various professional organizations for networking and professional development.

Career Options

Graduates of the Bachelor of Communications Management (Honours) program can pursue a variety of career paths in Canada, including:

  • Social Media Manager: Responsible for developing and implementing social media strategies to enhance brand presence and engage with audiences.
  • Public Relations Specialist: Manages communication between organizations and the public, crafting press releases and handling media inquiries.
  • Marketing Communications Coordinator: Develops marketing materials and campaigns to promote products and services effectively.
  • Corporate Communications Officer: Oversees internal and external communications, ensuring consistent messaging across all channels.
  • Digital Marketing Specialist: Focuses on online marketing strategies, including SEO, content marketing, and analytics to drive traffic and engagement.

These roles require strong communication skills, strategic thinking, and the ability to navigate complex organizational challenges, making this program an excellent foundation for a successful career in communications.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit Conestoga College official website