Honours Bachelor Of Communications & Media (BCMM) at Seneca Polytechnic - Program overview

Program overview

Admission Requirements

Intakes

Last updated on 2025-07-10

Program overview

Seneca’s Honours Bachelor of Communications & Media degree program is designed to equip students with the skills necessary to apply strategic communications leadership best practices across various industries. This program emphasizes the development of leadership skills and confidence to deliver transformative communications strategies on multiple platforms. Students will explore foundational communication skills while also delving into emerging trends such as artificial intelligence and data literacy. The curriculum integrates communications theory with professional practice, ensuring graduates are well-rounded and ready for the industry.

Program structure

The Honours Bachelor of Communications & Media program is structured to be completed in 8 semesters (4 years). The program is delivered in a hybrid format, combining both in-person and online learning to reflect modern workplace environments. Key features of the program structure include:

Mandatory Degree Work Term: A formal work experience that includes at least one term in a work environment, requiring a minimum of 420 hours.
Capstone Projects: In the final year, students will engage in intensive projects that allow them to apply their skills to real-life communications challenges.
Team-based Projects: Collaborative projects that enhance hands-on learning and practical experience.
Flexible Delivery: Some coursework is online, while others require in-person attendance, providing students with options to suit their learning preferences.

Overall, the program is designed to prepare students for a successful career in communications and media through a comprehensive and engaging educational experience.

Featured Experiences

The Honours Bachelor of Communications & Media program offers a variety of unique experiences that enhance learning and professional development, including:

Mandatory Work-Integrated Learning (WIL): A 420-hour work term that provides practical experience in a professional setting.
Studio 67: A student-run marketing agency where students work on real client projects, applying their theoretical knowledge in practical scenarios.
Industry Field Trips: Opportunities to visit industry leaders and gain insights into the communications and media landscape.
Guest Speakers: Engaging with industry professionals who share their experiences and insights with students.
Hands-on Projects: Assignments that mirror real-world tasks, such as building websites and creating short films.

These experiences are designed to prepare students for the dynamic and evolving field of communications and media.

Career Options

Graduates of the Honours Bachelor of Communications & Media program can pursue a wide range of career opportunities in Canada, including:

Communications Specialist: Develop and implement communication strategies for organizations to enhance their public image.
Marketing Communications Coordinator: Assist in creating marketing campaigns and managing communication efforts to promote products or services.
Public Relations Coordinator: Manage media relations and public image for clients, ensuring effective communication with the public.
Digital Content Specialist: Create and manage content for digital platforms, focusing on engaging audiences through various online channels.
Social Media Specialist: Develop and execute social media strategies to enhance brand presence and engage with target audiences.

Other potential career paths include roles in corporate communications, event planning, project management, and multimedia development, providing graduates with diverse opportunities in the communications and media sectors.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit Seneca Polytechnic official website

Last updated on 2025-07-10

Program overview

Academic Requirements

To apply for the Honours Bachelor of Communications & Media (BCMM) program, applicants must meet the following requirements:

Applicants must possess an Ontario Secondary School Diploma (OSSD) or an equivalent qualification, or be classified as a mature applicant. This includes:

Completion of six Grade 12 U or M courses with a minimum overall average of 65%.

The following course is specifically required with a minimum final grade of 65%:

English: Grade 12 ENG4U

For international students, additional information is provided based on the applicant's home country. It is important to note that all international applicants must meet Seneca’s requirements. Additional documents or assessments may be required upon request.

Transcripts may be required to be evaluated by WES in some cases.

While a Grade 12 English (ENG4U) is required for admission, it is strongly recommended that applicants also complete additional courses in English, communications, media, art, and design for success in the program. Furthermore, Grade 12 Mathematics of Data Management (MDM4U) and computer studies are also recommended.

For any clarification and support regarding the Academic Requirements, please contact LOA Portal's advisors.

Language Requirements

All applicants to Seneca must be well prepared to study in English. If you are coming from a country where English is not the primary language, you must show one of the following:

Successful completion of a minimum of two years of full-time study in a school and country where English is the primary language
Successful completion of a minimum of one year of full-time study at the postsecondary level in an institution and country where English is the primary language
Successful completion of an intensive English program
English proficiency test scores from one of the international English language testing bodies listed below. Only tests taken in the last two years are considered valid

Please note that the requirements below are the minimum cut-offs and meeting the minimum requirements does not guarantee admission. Highly competitive program seats will be offered to the most highly qualified applicants based on ranking from highest to lowest.

Tests	Certificate Programs	Diploma and Advanced Diploma Programs	Degree Programs	Graduate Certificate Programs
CAEL CE and CAEL online	Minimum 60	Minimum 60	Minimum 70 (Writing no less than 60)	Minimum 70 (Writing no less than 60)
Cambridge English Exams (B2 First/FCE, C1 Advanced/CAE or C2 Proficiency/CPE)	Minimum 169 with no skill below 162	Minimum 169 with no skill below 162	Minimum 176 with no skill below 169	Minimum 176 with no skill below 169
Duolingo	Minimum score 105 to 110	Minimum score 105 to 110	Minimum score 115 to 120	Minimum score 120 to 125
IELTS Academic	Minimum 6.0 with no skill below 5.5	Minimum 6.0 with no skill below 5.5	Minimum 6.5 with no skill below 6.0	Minimum 6.5 with no skill below 6.0
PTE Academic	Minimum score 58	Minimum score 58	Minimum score 60	Minimum score 60
TOEFL iBT (including MyBest TOEFL and Home Edition)	Minimum 80 with no skill below 20	Minimum 80 with no skill below 20	Minimum 84 with no skill below 21	Minimum 88 with no skill below 22
TOEFL Revised Paper Delivered	No skill below 20	No skill below 20	No skill below 21	No skill below 22

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!