Last updated on 2025-07-04
Program Overview
As a marketing major in the Business Administration program, you will delve into the fundamentals of marketing while applying the latest trends in brand management, strategic marketing, research, and planning. This program is designed to equip you with the skills necessary to tackle real-world projects and scenarios, ensuring you are well-prepared for a dynamic career in marketing. You will learn to conduct comprehensive environmental scans, identify market segments, and craft integrated digital communication strategies. Graduates will be ready for diverse career opportunities in content creation, digital analytics, media, sales, promotions, and events.
Program Structure
The Business Administration - Marketing Major program is structured to be completed in 2 years, with two semesters each year. The program is available in both in-person and online formats, providing flexibility to students. Key features of the program include:
- Comprehensive curriculum covering essential marketing principles and practices.
- Option to participate in an integrative experience capstone project in the final semester.
- Collaboration with students from other majors to address real business challenges.
- Preparation for the Canadian Professional Sales Association (CPSA) designation upon graduation.
This program is designed to provide a strong foundation in business and marketing principles, ensuring that students are well-prepared for the evolving landscape of the marketing industry.
Featured Experiences
- Integrative experience capstone project in the final semester, allowing students to work collaboratively on real-world business challenges.
- Hands-on learning opportunities through projects that simulate real marketing scenarios.
- Access to industry-standard tools and technologies to enhance learning and practical application.
- Networking opportunities with industry professionals through various events and projects.
Career Options
Graduates of the Business Administration - Marketing Major program can pursue a variety of career paths in Canada, including:
- Marketing Coordinator: Responsible for coordinating marketing campaigns and strategies to promote products and services.
- Brand Manager: Focuses on developing and maintaining a brand's image and identity in the market.
- Digital Marketing Specialist: Utilizes online platforms to create and implement marketing strategies that drive engagement and sales.
- Sales Representative: Engages with clients to sell products and services, often requiring strong interpersonal and negotiation skills.
- Market Research Analyst: Analyzes market trends and consumer behavior to provide insights that inform marketing strategies.
These roles highlight the diverse opportunities available to graduates, allowing them to leverage their skills in various sectors of the marketing industry.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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