Business Administration, Bachelor's Degree - Marketing Major

Program Overview

The Business Administration Bachelor's Degree with a Marketing Major is designed for students who thrive in a creative environment and enjoy managing projects. This program offers a comprehensive range of marketing management skills and techniques, focusing on strategic management and planning, as well as directing the marketing and communications process. Students can start their studies in September, January, or May, providing flexibility in their educational journey.

Program Structure

The Business Administration program is structured to be completed in four years if pursued on a full-time basis. Here are some key features of the program:

• Credential: Bachelor Degree
• Study Options: Full-time and part-time
• Work Experience: Co-op and internship opportunities available
• Open to International Students

The program consists of 40 courses, allowing students to progress through various levels of education, from certificate to diploma to applied degree. Students have the option to exit the program at different stages, depending on their previous education. Evening and daytime classes are predominantly held at the Interurban campus, accommodating both full-time and part-time students.

Featured Experiences

• Co-operative Education: Students can apply classroom skills in real-world settings, alternating between full-time studies and paid work.
• Study Abroad Opportunities: The program offers various study abroad options with partner institutions worldwide, enhancing global learning experiences.
• Field School Opportunities: Students can participate in field schools each year, providing hands-on learning experiences.

Career Options

Graduates of the Business Administration Bachelor's Degree with a Marketing Major can pursue a variety of career paths in Canada, including:

• Marketing Manager: Oversee marketing strategies and campaigns to promote products or services.
• Communications Officer: Manage internal and external communications, ensuring consistent messaging.
• Business Development Manager: Identify growth opportunities and develop strategies to expand the business.
• Public Relations Officer: Build and maintain a positive public image for the organization.
• Account Executive: Serve as the primary contact for clients, managing relationships and ensuring satisfaction.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.