Business Administration, Bachelor's Degree - Marketing Major

Program overview

The Business Administration Bachelor's Degree with a Marketing Major is designed for students who aspire to thrive in a creative environment and manage projects effectively. This program offers a comprehensive range of marketing management skills and techniques, focusing on strategic management and planning. Students will learn to direct the marketing and communications process, preparing them for a successful career in the dynamic field of marketing. The program is flexible, allowing students to start in September, January, or May, and offers various pathways to progress through different credentials, including certificates and diplomas.

Program structure

The Business Administration Bachelor's Degree - Marketing Major is structured to be completed in a 4-year timeframe for full-time students. The program is designed to provide a solid foundation in business principles while allowing students to specialize in marketing. Key features of the program structure include:

• Full-time and part-time study options available.
• Co-op and internship opportunities to gain practical experience.
• Evening and daytime classes predominantly held at the Interurban campus.
• Flexible pathways to progress from a certificate to a diploma to an applied degree.

Students can exit the program at various stages with a Business Administration certificate or diploma, depending on their educational background and career goals. The program consists of 40 courses, which can be completed in approximately four years if taken on a full-time basis.

Featured Experiences

The Business Administration Bachelor's Degree - Marketing Major offers several unique experiences that enhance learning and career readiness:

• Co-operative Education option, allowing students to alternate between full-time studies and full-time paid work, applying classroom skills in real-world settings.
• Study abroad opportunities with partner institutions around the world, providing a global perspective on business and marketing.
• Field school opportunities each year, allowing students to gain hands-on experience in diverse environments.
• Information sessions hosted by the School of Business to help students learn more about the program and ask questions directly to faculty and staff.

Career Options

Graduates of the Business Administration Bachelor's Degree - Marketing Major can pursue a variety of career paths in Canada, including:

• Marketing Manager: Responsible for developing marketing strategies and overseeing marketing campaigns to promote products or services.
• Communications Officer: Manages internal and external communications, ensuring consistent messaging across various platforms.
• Business Development Manager: Focuses on identifying new business opportunities and building relationships with potential clients.
• Public Relations Officer: Develops and maintains a positive public image for organizations through media relations and community engagement.
• Account Executive: Works directly with clients to understand their needs and provide tailored marketing solutions.

These roles are essential in both the private and public sectors, offering diverse opportunities for graduates to apply their marketing expertise in various industries.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.