Business Administration, Bachelor's Degree - Marketing Major (Internship Designation)

Program Overview

The Business Administration, Bachelor's Degree with a Marketing Major (Internship Designation) at Camosun College is designed for students who thrive in a creative environment and enjoy managing projects. This program offers a comprehensive education in marketing management skills and techniques, focusing on strategic management and planning. Students will learn to direct the marketing and communications process effectively. The program is flexible, allowing students to start in September, January, or May, and provides pathways to progress from a certificate to a diploma and ultimately to an applied degree.

Program Structure

The Business Administration program spans a 4-year duration, designed to be completed on a full-time basis. Here’s a brief overview of the program structure:

• Year 1: Introductory courses in accounting, finance, economics, and marketing.
• Year 2: Courses in marketing research, creative selling, and entrepreneurship.
• Year 3: Advanced marketing skills with a focus on sustainable marketing and global business strategies.
• Year 4: Courses in strategic marketing, project management, digital marketing, and advanced communications.

Students have the option to study full-time or part-time, and the program is open to international students. A unique feature of this program is the Co-operative Education option, which allows students to alternate between full-time studies and full-time paid work, enhancing their practical experience.

Featured Experiences

• Co-operative Education option for practical work experience.
• Study abroad opportunities with partner institutions worldwide.
• Field school opportunities to gain hands-on experience.
• Flexible pathways to progress from certificate to diploma to degree.

Career Options

Graduates of the Business Administration, Bachelor's Degree - Marketing Major can pursue various career paths in Canada, including:

• Marketing Manager: Oversee marketing strategies and campaigns to promote products or services.
• Communications Officer: Manage internal and external communications for organizations.
• Business Development Manager: Identify business opportunities and build relationships with potential clients.
• Public Relations Officer: Develop and maintain a positive public image for organizations.
• Account Executive: Act as a liaison between clients and the company, ensuring client satisfaction and managing accounts.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.