Business Administration, Bachelor's Degree - Marketing Major (Co-op Designation)

Program Overview

The Business Administration, Bachelor's Degree with a Marketing Major at Camosun College is designed for students who thrive in a creative environment and enjoy managing projects. This program offers a comprehensive education in marketing management skills and techniques, focusing on strategic management and planning. Students will learn to direct the marketing and communications process effectively. The program is available for enrollment in September, January, or May, providing flexibility for students to start their educational journey at a time that suits them best.

Program Structure

The Business Administration program spans a 4-year period, allowing students to complete their studies on a full-time or part-time basis. The program structure includes:

• Year 1: Introductory courses in accounting, finance, economics, and marketing.
• Year 2: Courses in marketing research, creative selling, and entrepreneurship.
• Year 3: Advanced marketing courses focusing on sustainable marketing and global business strategies.
• Year 4: Specialized courses in strategic marketing, project management, and digital marketing.

Additionally, students have the option to participate in a Co-operative Education program, which allows them to alternate between full-time studies and full-time paid work, enhancing their practical experience and employability. The program is open to international students, providing them with opportunities to gain valuable work experience in Canada.

Featured Experiences

• Co-operative Education option, allowing students to gain real-world experience while studying.
• Study abroad opportunities with partner institutions around the world.
• Field school opportunities that provide hands-on learning experiences.
• Flexible pathways to progress from a certificate to a diploma to a degree.

Career Options

Graduates of the Business Administration, Bachelor's Degree - Marketing Major can pursue various career paths in Canada, including:

• Marketing Manager: Oversee marketing strategies and campaigns to promote products or services.
• Communications Officer: Manage internal and external communications for organizations.
• Business Development Manager: Identify growth opportunities and develop strategies to increase revenue.
• Public Relations Officer: Create and maintain a positive public image for clients or organizations.
• Account Executive: Serve as the primary contact for clients, managing relationships and ensuring satisfaction.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.