Digital Marketing (Moncton) at NBCC - New Brunswick Community College - Program overview

This program is currently under review and being updated. For the most up-to-date information, please contact us.

Program overview

Admission Requirements

Intakes

Last updated on 2026-05-15

Program overview

Program Overview

As brands shift more and more of their marketing efforts online, there’s never been a more exciting time to explore the world of digital marketing. For individuals who love the combination of strategic and creative thinking, technology, and communicating with customers to build brand awareness and generate revenue, digital marketing is a path with so many opportunities.

Our Digital Marketing program blends foundational marketing principles with cutting-edge digital strategies and tools, equipping students with the expertise to plan, create, execute, and manage impactful campaigns that engage consumers, elevate brands, and meet organizational business goals.

Whether building on prior education or advancing your career, you’ll enjoy our hands-on learning opportunities that sharpen your business, marketing, and digital technologies skills. You’ll learn how to bring content to life through digital platforms and graduate ready to thrive in today’s dynamic digital marketing ecosystem.

Program Structure

The Digital Marketing program is designed to be completed within a one (1) year timeframe of full-time study. This program offers a comprehensive approach to digital marketing, ensuring that students gain both theoretical knowledge and practical skills.

Key features of the program structure include:

Blended delivery format, combining online and in-person learning.
Hands-on learning opportunities to apply marketing principles in real-world scenarios.
Access to cutting-edge digital marketing tools and technologies.
Opportunities for collaborative projects and networking with industry professionals.

Students will engage in various learning experiences that prepare them for the fast-paced digital marketing landscape, ensuring they are well-equipped to meet the demands of employers in this field.

Featured Experiences

The Digital Marketing program offers several unique experiences that enhance learning and professional development:

Field Experience: Students will have the opportunity to work independently in an industry setting related to their field of study, allowing them to apply their knowledge in a practical environment.
Capstone Project: This project involves collaboration with faculty and industry partners to solve real business problems, culminating in a final report and presentation.
Hands-on learning: Students will engage in various projects that require the application of digital marketing strategies and tools.
Access to industry-standard software and technologies to ensure students are familiar with the tools used in the field.

These experiences are designed to provide students with a competitive edge in the job market and prepare them for successful careers in digital marketing.

Career Options

Graduates of the Digital Marketing program can pursue a variety of exciting career opportunities in Canada. Here are some potential job roles:

Digital Marketing Specialist: Responsible for planning and executing online marketing campaigns to drive brand awareness and engagement.
Social Media Specialist: Focuses on creating and managing online conversations and connections with target audiences across various social media platforms.
Search Engine Optimization (SEO) Specialist: Optimizes online content to improve visibility and ranking on search engines, ensuring that businesses are easily found by consumers.
Digital Analyst/Data Analyst: Measures performance and analyzes web data to understand consumer trends and identify marketing opportunities.
Digital Media Planner/Buyer: Purchases and manages ad space in the digital realm, ensuring effective placement and targeting of advertisements.

As the digital landscape continues to evolve, the demand for skilled digital marketers remains high, offering graduates a wide range of career pathways from entry-level positions to senior roles such as Chief Marketing Officer.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit NBCC - New Brunswick Community College official website

Last updated on 2026-05-15

Program overview

Academic Requirements

For the Digital Marketing program at the Moncton campus, the following academic requirements apply:

Transcripts may be required to be evaluated by WES in some cases.

International students, including those from Vietnam and other Asian countries, should be aware of the following requirements:

Documents must be officially translated into English.
Minimum credentials required are indicated; however, higher education may also be considered.
Proof of language of instruction and grading scale would be helpful and may speed up the evaluation process.
Transcripts must show:
- Last year of Grammar or Literature credit.
- Last year of Math credit obtained.
- Last two years of sciences if required for your profile of consideration.
- Postsecondary credentials may be required for some programs.

For any clarification and support regarding these requirements, please contact LOA Portal's advisors.

Language Requirements

We want our students to be well-positioned for success and be able to participate in all NBCC educational activities. Therefore, all international and Permanent Resident applicants to NBCC must demonstrate adequate academic English proficiency.

NBCC will request evidence of English proficiency on a recognized linguistic test or successful completion of a recognized pathway program from one of our English language training partners. NBCC will only accept tests that were taken within the last 2 years. An applicant may be exempt if:

the applicant's first language is English; or,
a minimum of three (3) years of secondary education has been successfully completed in English within the last 2 years.
successful completion of English 122 or 121, or equivalency to NB high school curriculum, with a minimum mark of 70% (non-modified curriculum) can be submitted to satisfy NBCC’s English proficiency requirement; or,
a minimum of one (1) year of successful completion in a recognized post-secondary institution has been in English within the last 2 years.

The following English proficiency tests can be submitted to NBCC for admission consideration:

International English Language Testing System (IELTS) - Academic test only
- Minimum score of 6.0 with no subject test score less than 5.5
TOEFL iBT
- Minimum score of 80 with no subject test scores less than 18.
Duolingo English Test
- Minimum score of 100 out of 160 with no subject test score less than 90
Cambridge English
- Overall Cambridge English Scale score of 169
Canadian Academic English Language (CAEL)
- Minimum score of 60
The Canadian Test of English for Scholars and Trainees (CanTEST)
- Minimum score of 4.5 with no subtest less than 4.0
PTE Pearson Test of English (Academic)
- Minimum score of 65 with no subject test less than 60

If you do not meet the English language requirements for admission to NBCC programs, you can apply directly to one of our English language training partners for a pathway program.

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!