Business Administration - Digital Marketing at Bow Valley College - Program overview

Program overview

Admission Requirements

Intakes

Last updated on 2026-05-05

Program overview

Prepare for a career in one of today’s most in-demand fields with the Business Administration - Digital Marketing program at Bow Valley College. This diploma program equips students with the essential skills to design, launch, and measure digital marketing campaigns using cutting-edge AI-driven tools. By integrating business fundamentals with practical training in user experience, analytics, content creation, and integrated media, graduates will be well-prepared to drive growth for various organizations or even their own ventures. Whether you aspire to work in-house, at an agency, with a startup, or as a consultant, this program opens doors to numerous opportunities in the digital marketing landscape.

Program structure

The Business Administration - Digital Marketing program is structured to provide a comprehensive education over a period of 4 terms. Students can expect the following:

A standard course load of five courses per Fall or Winter term, with a minimum of three courses required to maintain full-time status.
For those enrolled in the condensed Spring or Summer terms, it is recommended to limit course load to two courses per term to ensure manageable completion times.
Students will also benefit from dual accreditation through a partnership with the Digital Marketing Institute (DMI), earning the Certified Digital Marketing Associate (CDMA) certification upon completion.

This program is open to international students, providing a diverse learning environment that enhances the educational experience.

Featured Experiences

The Business Administration - Digital Marketing program offers several unique features that enhance the learning experience:

Hands-on training in user experience and analytics, allowing students to apply theoretical knowledge in practical settings.
Opportunities to work on real-world digital marketing campaigns, preparing students for the challenges of the industry.
Access to AI-driven tools that are essential for modern digital marketing strategies.
Collaboration with industry professionals through workshops and guest lectures, providing insights into current trends and practices.
Networking opportunities with peers and industry leaders, fostering connections that can lead to future employment.

Career Options

Graduates of the Business Administration - Digital Marketing program can pursue a variety of career paths in Canada, including:

SEO/SEM Specialist: Focuses on optimizing website content to improve search engine rankings and manage paid advertising campaigns.
Content Strategist: Develops and manages content strategies to engage target audiences and drive traffic to websites.
Social Media Manager: Oversees social media accounts, creating content and strategies to enhance brand presence and engagement.
Digital Marketing Director: Leads marketing teams in developing and executing comprehensive digital marketing strategies.
Marketing Analyst: Analyzes market trends and data to inform marketing strategies and improve campaign effectiveness.

These roles are essential in today’s digital landscape, making this program a valuable investment in your future career.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit Bow Valley College official website

Last updated on 2026-05-05

Program overview

Academic Requirements

To apply for the Business Administration - Digital Marketing Diploma program at Bow Valley College, applicants must meet the following academic requirements:

Credit in English Language Arts 30-1 or a minimum of 65% in English Language Arts 30-2 or equivalent.
Credit in Math 30-1 or Math 30-2 or equivalent.
Alternatively, successful completion of the General Educational Development (GED) test is acceptable, which consists of five tests with the following minimum scores:
- Language Arts: Reading and Writing: 520 minimum standard score
- Math Test: 520 minimum score
Satisfactory results on the Bow Valley College Admission and Placement Test.
Completion of 30 credits from a recognized business program (departmental approval required).

For international students, it is essential to check whether previous studies completed outside Canada meet the admission requirements using the country-specific document list.

Transcripts may be required to be evaluated by WES in some cases.

If you have any questions or need further clarification regarding the admission requirements, please feel free to contact LOA Portal's advisors for support.

Language Requirements

Before you apply for the Business Administration - Digital Marketing Diploma program at Bow Valley College, it is essential to meet the English language proficiency requirements. The following tests and minimum scores are accepted:

BVC Academic English 1: Not accepted
BVC Academic English 2: Minimum grade of Grade B-
CLB (Canadian Language Benchmarks): 8 in each strand (listening, speaking, reading, writing)
Duolingo: 110
TOEFL (Test of English as a Foreign Language): 83
IELTS Academic (International English Language Testing Service): 6.0 with minimum band score of 6.0
Pearson Test of English (PTE) Academic: 59 - 64

OR Successful completion of an Alberta Education English Language Arts course (or equivalent from education in Canada) that is consistent with the specified academic admission requirements for the career program.

OR Transcripts showing three (3) years of full-time high school where English was the language of instruction.

OR Transcripts demonstrating successful completion of one (1) year of full-time post-secondary education at a school where English was the language of instruction.

SAIT English Language Foundations (ELF) Level 5 to Bow Valley College Admission: ELF Level 5 (Communications 5 - COMN155 & Speech - SPCH155) with a minimum grade of 75% (B).

Global Village Pathway Program: Level 6 (GV6) with a minimum grade of 80%.

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!