Business Administration: Marketing (Moncton)

Program Overview

Think about the brands you love and the products you buy. Marketing influences our thinking. Marketing professionals are strategic and intuitive thinkers who know how to find out what makes people tick. We use that knowledge to develop expert strategies and communications to connect with consumers, drive sales, and increase brand loyalty for companies and their products.

From brand management and marketing research to social media and sales, marketers have many career opportunities, especially those with the skills to operate in a digitally driven world. If you enjoy understanding how consumers think and have an interest in business, pursuing a career in marketing could be a great choice.

In our Business Administration: Marketing program, you’ll learn about market research, consumer behaviour, integrated marketing campaigns, entrepreneurship, social media marketing, and how to create compelling content. We’ll teach you how to think strategically and creatively to make solid marketing decisions that will benefit the brands and organizations you work with. Enroll today in our Business Administration: Marketing program and pursue an exciting future helping companies grow and succeed.

Program Structure

The Business Administration: Marketing program is designed to be completed within two academic years of full-time study. This program offers a comprehensive curriculum that prepares students for various roles in the marketing field. Key features of the program structure include:

• Blended delivery format, combining online and in-person learning.
• Hands-on learning experiences through practical applications.
• Opportunities for internships or co-op placements to gain real-world experience.

This program is structured to provide students with a solid foundation in marketing principles, allowing them to develop the skills necessary to thrive in a competitive job market. The curriculum is designed to adapt to the evolving landscape of marketing, ensuring that students are well-prepared for their future careers.

Featured Experiences

• Co-op opportunities that allow students to gain practical experience in the marketing field.
• Hands-on projects that involve real-world marketing challenges.
• Access to industry partnerships for networking and mentorship.
• Workshops and seminars led by marketing professionals to enhance learning.
• Capstone projects that integrate knowledge from various courses into a comprehensive marketing strategy.

Career Options

Graduates of the Business Administration: Marketing program can pursue a variety of career paths in Canada. Here are some potential job options:

• Brand Manager: Oversees the development and execution of marketing strategies for a specific brand, ensuring alignment with company goals.
• Account Manager: Plans and develops communication strategies and campaigns for clients, acting as the primary point of contact.
• Digital Marketing Specialist: Focuses on online marketing strategies, including social media, content creation, and SEO to enhance brand visibility.
• Market Research Analyst: Conducts research to understand consumer preferences and market trends, providing insights for business decisions.
• Sales Representative: Engages with customers to promote products and services, aiming to drive sales and build customer relationships.

These roles are found across various industries, including retail, non-profit, government, and marketing agencies, providing graduates with a wide range of opportunities to apply their skills and knowledge.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.