Business Administration: Marketing (Moncton)

Program Overview

Think about the brands you love and the products you buy. Marketing influences our thinking. Marketing professionals are strategic and intuitive thinkers who know how to find out what makes people tick. We use that knowledge to develop expert strategies and communications to connect with consumers, drive sales, and increase brand loyalty for companies and their products.

From brand management and marketing research to social media and sales, marketers have many career opportunities, especially those with the skills to operate in a digitally driven world. If you enjoy understanding how consumers think and have an interest in business, pursuing a career in marketing could be a great choice.

In our Business Administration: Marketing program, you’ll learn about market research, consumer behaviour, integrated marketing campaigns, entrepreneurship, social media marketing, and how to create compelling content. We’ll teach you how to think strategically and creatively to make solid marketing decisions that will benefit the brands and organizations you work with.

Program Structure

The Business Administration: Marketing program is designed to be completed within two academic years of full-time study. This program offers a comprehensive curriculum that prepares students for various roles in the marketing field. Key features of the program structure include:

• Blended delivery format, combining online and in-person learning.
• Hands-on learning experiences through applied research and case studies.
• Opportunities for internships or co-op placements to gain real-world experience.
• Access to a connected learning environment with technology requirements to support your studies.

Students will engage in a variety of subjects that cover essential marketing principles and practices, ensuring a well-rounded education that meets the demands of the industry.

Featured Experiences

• Practicum opportunities that allow students to work independently in an industry setting related to their field of study.
• Capstone projects that integrate learning from previous courses and apply it to real-world business challenges.
• Access to resources and support for developing professional skills, including workshops on employment strategies.
• Recognition by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.

Career Options

Graduates of the Business Administration: Marketing program can explore a variety of career opportunities in Canada, including:

• Brand Manager: Oversees a specific brand within a company, developing strategies to enhance brand awareness and loyalty.
• Account Manager: Plans and develops communications strategies and campaigns for clients, ensuring their marketing needs are met.
• Digital Marketing Specialist: Focuses on online marketing strategies, including content development and social media management.
• Market Research Analyst: Conducts research to understand consumer behavior and market trends, providing insights for business decisions.
• Sales Representative: Engages with customers to promote products and services, building relationships to drive sales growth.

These roles are found across various industries, including retail, non-profit, government, and marketing agencies, providing graduates with a wide range of options to choose from as they embark on their careers.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.