Last updated on 2026-03-06
Program overview
The Attestation of College Studies (AEC) in Digital Marketing Specialist is designed to equip students with the essential skills needed to thrive in the digital marketing landscape. This program focuses on attracting, engaging, and converting clients through various digital platforms. Students will gain hands-on experience in social media marketing, web design, and management, preparing them for a competitive job market. The curriculum covers a wide range of topics, including e-commerce, digital branding, and analytics, ensuring that graduates are well-prepared to launch and grow digital brands across multiple industries.
Program structure
The Digital Marketing Specialist program is structured to provide a comprehensive learning experience over a period of 92 weeks for the evening schedule. The program includes:
- 54 weeks of study with scheduled breaks
- 20 weeks of practicum placement to gain practical experience
- Evening classes held from Monday to Thursday
- Flexible asynchronous learning hours
Students will also benefit from a co-op option, allowing them to apply their skills in real-world settings. The program is designed to adapt to public holidays, ensuring a smooth learning experience. This structure not only enhances theoretical knowledge but also emphasizes practical application, making graduates highly employable in the digital marketing field.
Featured Experiences
The Digital Marketing Specialist program offers several unique features that enhance the learning experience:
- Practicum Placement: Students will engage in a 20-week practicum, working with local businesses to help them achieve their digital marketing goals.
- Hands-on Learning: The program emphasizes practical skills through in-class activities and real-world projects.
- Free French Language Support: Students can access free French classes to meet language requirements for graduation.
- Comprehensive Skill Development: The curriculum covers a wide range of digital marketing tools and strategies, preparing students for various roles in the industry.
Career Options
Graduates of the Digital Marketing Specialist program can pursue a variety of career opportunities in Canada, including:
- Digital Marketing Specialist: Develop and implement marketing strategies to promote products and services online.
- Social Media Manager: Oversee social media accounts, create content, and engage with audiences to enhance brand presence.
- SEO Specialist: Optimize website content to improve search engine rankings and drive organic traffic.
- Content Marketing Strategist: Create and manage content strategies to attract and retain customers through valuable information.
- Digital Advertising Coordinator: Plan and execute online advertising campaigns across various platforms to reach target audiences.
These roles leverage the skills acquired during the program, allowing graduates to make significant contributions to their organizations in the ever-evolving digital landscape.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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