Business Administration: Marketing (Saint John) at NBCC - New Brunswick Community College - Program overview

This program is currently under review and being updated. For the most up-to-date information, please contact us.

Program overview

Admission Requirements

Intakes

Last updated on 2026-05-15

Program overview

Program Overview

Think about the brands you love and the products you buy. Marketing influences our thinking. Marketing professionals are strategic and intuitive thinkers who know how to find out what makes people tick. We use that knowledge to develop expert strategies and communications to connect with consumers, drive sales, and increase brand loyalty for companies and their products.

From brand management and marketing research to social media and sales, marketers have many career opportunities, especially those with the skills to operate in a digitally driven world. If you enjoy understanding how consumers think and have an interest in business, pursuing a career in marketing could be a great choice.

In our Business Administration: Marketing program, you’ll learn about market research, consumer behaviour, integrated marketing campaigns, entrepreneurship, social media marketing, and how to create compelling content. We’ll teach you how to think strategically and creatively to make solid marketing decisions that will benefit the brands and organizations you work with. Enroll today in our Business Administration: Marketing program and pursue an exciting future helping companies grow and succeed.

Program Structure

The Business Administration: Marketing program is designed to be completed within two academic years of full-time study. This program offers a comprehensive curriculum that prepares students for various roles in the marketing field. Key features of the program structure include:

Blended delivery format, combining online and in-person learning.
Hands-on learning experiences through applied research and case studies.
Opportunities for internships or co-op placements to gain real-world experience.

Students will engage in a variety of subjects that cover essential marketing principles and practices, ensuring they are well-equipped to enter the workforce upon graduation. The program emphasizes strategic thinking and creativity, essential skills for success in the marketing industry.

Featured Experiences

Co-op opportunities that allow students to gain practical experience in the marketing field.
Hands-on projects that involve real-world marketing challenges.
Access to industry partnerships for networking and job placement.
Workshops and seminars led by marketing professionals to enhance learning.
Capstone projects that integrate knowledge from various courses into a comprehensive marketing strategy.

Career Options

Brand Manager: Oversees a specific brand within a company, ensuring its growth and market presence.
Account Manager: Plans and develops communication strategies and campaigns for clients.
Digital Marketing Specialist: Focuses on online marketing strategies, including social media and content development.
Market Research Analyst: Gathers and analyzes data to understand consumer preferences and market trends.
Sales Representative: Engages with customers to promote products and services, driving sales and customer loyalty.

Graduates of the Business Administration: Marketing program are well-prepared to enter various industries, including retail, advertising, and non-profit organizations, with numerous opportunities for career advancement.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit NBCC - New Brunswick Community College official website

Last updated on 2026-05-15

Program overview

Academic Requirements

For the Business Administration: Marketing program at Saint John, the following academic requirements apply:

International Students:

Documents must be officially translated into English.
Minimum credentials required are indicated; however, higher education may also be considered.
Proof of language of instruction and grading scale would be helpful and may speed up the evaluation process.
Transcripts must show:
- Last year of Grammar or Literature credit.
- Last year of Math credit obtained.
- Last two years of sciences if required for your profile of consideration.
- Postsecondary credentials may be required for some programs.

Special Notes:

Transcripts may be required to be evaluated by WES in some cases.

For any clarification and support regarding the application process, please feel free to contact LOA Portal's advisors.

Language Requirements

We want our students to be well-positioned for success and be able to participate in all NBCC educational activities. Therefore, all international and Permanent Resident applicants to NBCC must demonstrate adequate academic English proficiency.

NBCC will request evidence of English proficiency on a recognized linguistic test or successful completion of a recognized pathway program from one of our English language training partners. NBCC will only accept tests that were taken within the last 2 years. An applicant may be exempt if:

the applicant's first language is English; or,
a minimum of three (3) years of secondary education has been successfully completed in English within the last 2 years.
successful completion of English 122 or 121, or equivalency to NB high school curriculum, with a minimum mark of 70% (non-modified curriculum) can be submitted to satisfy NBCC’s English proficiency requirement; or,
a minimum of one (1) year of successful completion in a recognized post-secondary institution has been in English within the last 2 years.

The following English proficiency tests can be submitted to NBCC for admission consideration:

International English Language Testing System (IELTS) - Academic test only
- Minimum score of 6.0 with no subject test score less than 5.5
TOEFL iBT
- Minimum score of 80 with no subject test scores less than 18.
Duolingo English Test
- Minimum score of 100 out of 160 with no subject test score less than 90
Cambridge English
- Overall Cambridge English Scale score of 169
Canadian Academic English Language (CAEL)
- Minimum score of 60
The Canadian Test of English for Scholars and Trainees (CanTEST)
- Minimum score of 4.5 with no subtest less than 4.0
PTE Pearson Test of English (Academic)
- Minimum score of 65 with no subject test less than 60

If you do not meet the English language requirements for admission to NBCC programs, you can apply directly to one of our English language training partners for a pathway program.

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!