Program overview
Admission Requirements
Intakes

Last updated on 2025-07-14

Program overview

Program Overview

Think about the brands you love and the products you buy. Marketing influences our thinking. Marketing professionals are strategic and intuitive thinkers who know how to find out what makes people tick. We use that knowledge to develop expert strategies and communications to connect with consumers, drive sales, and increase brand loyalty for companies and their products.

 

From brand management and marketing research to social media and sales, marketers have many career opportunities, especially those with the skills to operate in a digitally driven world. If you enjoy understanding how consumers think and have an interest in business, pursuing a career in marketing could be a great choice. Enroll today in our Business Administration: Marketing program and pursue an exciting future helping companies grow and succeed.

Program Structure

The Business Administration: Marketing program is designed to be completed within two academic years of full-time study. This program offers a comprehensive curriculum that covers various aspects of marketing, preparing students for a dynamic career in the field.

 

  • Program length: Two academic years
  • Delivery method: Blended delivery
  • Hands-on learning opportunities through applied research and case studies
  • Access to a connected learning environment with technology requirements

Featured Experiences

  • Practicum opportunities to gain real-world experience in the marketing field
  • Capstone projects that allow students to apply their knowledge to industry-related challenges
  • Recognition by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation
  • Exposure to various marketing strategies, including digital marketing and social media

Career Options

  • Brand Manager: Oversees a specific brand within a company, ensuring its growth and market presence.
  • Account Manager: Plans and develops communication strategies and campaigns for clients.
  • Digital Marketing Specialist: Focuses on online media strategies, content development, and creative marketing tactics.
  • Market Research Analyst: Consults with consumers to gain insights for business decisions and product development.
  • Sales Representative: Engages with customers to promote products and services, building relationships and driving sales.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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