Last updated on 2025-07-14
Program Overview
The Business Administration: Marketing program at NBCC is designed for those who are passionate about understanding consumer behavior and the dynamics of marketing. This program equips students with the skills to develop effective marketing strategies and communications that resonate with consumers. Marketing professionals play a crucial role in influencing purchasing decisions and fostering brand loyalty. Through this program, students will explore various aspects of marketing, including market research, social media strategies, and entrepreneurship. If you have a keen interest in business and enjoy analyzing consumer trends, this program could be the perfect fit for you. Enroll today to embark on a rewarding career in marketing!
Program Structure
The Business Administration: Marketing program is structured to be completed within two academic years of full-time study. The program is delivered in a blended format, combining online and in-person learning experiences. Key features of the program include:
- Hands-on learning through practical projects and case studies.
- Opportunities for internships or co-op placements to gain real-world experience.
- Access to a connected learning environment with technology requirements to support your studies.
- Exposure to various marketing tools and techniques that are essential in today’s digital landscape.
This program is designed to prepare students for the fast-paced world of marketing, ensuring they are equipped with the necessary skills to thrive in various industries.
Featured Experiences
- Practical experience through a practicum that allows students to work in an industry setting related to their field of study.
- Engagement in applied research and case learning to connect theoretical knowledge with real-world applications.
- Opportunities to participate in community service projects, enhancing personal growth and civic responsibility.
- Access to resources and support for developing professional skills, including workshops on employment strategies.
Career Options
Graduates of the Business Administration: Marketing program can pursue a variety of career paths in Canada, including:
- Brand Manager: Oversee the marketing and positioning of a specific brand, ensuring it resonates with target audiences.
- Account Manager: Develop and implement marketing strategies for clients, managing relationships and communications.
- Digital Marketing Specialist: Focus on online marketing strategies, including social media, content creation, and SEO.
- Market Research Analyst: Analyze market trends and consumer data to inform business decisions and product development.
- Sales Representative: Engage with customers to promote products and services, driving sales and building customer loyalty.
These roles are available across various industries, including retail, non-profit, government, and marketing agencies, providing graduates with a wide range of opportunities to advance their careers.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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