Last updated on 2026-05-15
Program Overview
Think about the brands you love and the products you buy. Marketing influences our thinking. Marketing professionals are strategic and intuitive thinkers who know how to find out what makes people tick. We use that knowledge to develop expert strategies and communications to connect with consumers, drive sales, and increase brand loyalty for companies and their products.
From brand management and marketing research to social media and sales, marketers have many career opportunities, especially those with the skills to operate in a digitally driven world. If you enjoy understanding how consumers think and have an interest in business, pursuing a career in marketing could be a great choice.
In our Business Administration: Marketing program, you’ll learn about market research, consumer behaviour, integrated marketing campaigns, entrepreneurship, social media marketing, and how to create compelling content. We’ll teach you how to think strategically and creatively to make solid marketing decisions that will benefit the brands and organizations you work with. Enroll today in our Business Administration: Marketing program and pursue an exciting future helping companies grow and succeed.
Program Structure
The Business Administration: Marketing program is designed to be completed within two academic years of full-time study. This program offers a comprehensive curriculum that prepares students for various roles in the marketing field. Key features of the program structure include:
- Blended delivery format, combining online and in-person learning.
- Hands-on learning experiences through practical applications.
- Opportunities for internships or co-op placements to gain real-world experience.
Students will engage in a variety of learning methods, including case studies, group projects, and presentations, which enhance their understanding of marketing principles and practices. The program is structured to ensure that graduates are well-prepared to enter the workforce with the skills and knowledge necessary to succeed in a competitive environment.
Featured Experiences
- Co-op placements that provide real-world experience in the marketing field.
- Hands-on projects that allow students to apply their learning in practical settings.
- Access to industry professionals through guest lectures and networking events.
- Opportunities to work on integrated marketing campaigns as part of the curriculum.
- Participation in community service projects to enhance civic responsibility and employability.
Career Options
Graduates of the Business Administration: Marketing program can pursue a variety of career paths in Canada, including:
- Brand Manager: Oversees a specific brand within a company, developing strategies to enhance brand awareness and loyalty.
- Account Manager: Plans and develops communications strategies and campaigns for clients, ensuring their marketing needs are met.
- Digital Marketing Specialist: Focuses on online marketing strategies, including social media, content creation, and digital advertising.
- Market Research Analyst: Conducts research to understand consumer preferences and market trends, providing insights for business decisions.
- Sales Representative: Engages with customers to promote products and services, building relationships to drive sales growth.
These roles are found across various industries, including retail, non-profit, government, and marketing agencies, providing graduates with a wide range of employment opportunities.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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