Business Administration - Marketing - 366

Program overview

Equip yourself to excel in your marketing career with the Business Administration - Marketing program at Mohawk College. This program builds upon the foundational learnings from the two-year Business-Marketing program, enhancing your knowledge and skills in various marketing disciplines. The program offers a co-op stream, allowing students to gain valuable employment experience while studying. This hands-on approach ensures that graduates are well-prepared to meet the demands of the marketing industry.

Program structure

The Business Administration - Marketing program is structured to provide a comprehensive education over a period of three academic years. The program includes:

• Experiential learning opportunities, including client projects and role plays.
• Integration of theory with practical application in marketing communications, content marketing, and digital marketing.
• Optional co-op program offering up to one year of employment experience through three four-month co-op work terms.
• Courses that enhance skills in project management, marketing metrics, and Adobe software.

This program is designed to equip students with the necessary skills to thrive in various marketing roles, ensuring they are ready for the competitive job market upon graduation.

Featured Experiences

The Business Administration - Marketing program offers several unique features that enhance the learning experience:

• Hands-on experience through The Agency, a student-run marketing and advertising agency where students work on real client projects.
• Opportunities for co-op placements, providing practical work experience in the marketing field.
• Access to experienced professors who have worked in the marketing industry, bringing real-world insights into the classroom.
• Engagement in role-playing, online simulations, and case study analyses to develop practical skills.
• Development of a comprehensive capstone marketing plan for a local business, integrating all learned concepts.

Career Options

Graduates of the Business Administration - Marketing program can pursue a variety of career paths in Canada, including:

• Account Manager: Responsible for managing client accounts and ensuring client satisfaction through effective communication and service delivery.
• Brand Manager: Focuses on developing and maintaining a brand's image, overseeing marketing strategies to enhance brand awareness.
• Digital Marketing Manager: Manages online marketing strategies, including social media, email campaigns, and website content to drive engagement and sales.
• Content Strategist: Develops content strategies that align with marketing goals, creating engaging content for various platforms.
• Marketing Program Coordinator: Oversees marketing programs and initiatives, coordinating efforts between different teams to ensure successful execution.

Other potential roles include Communications Manager, Merchandising Manager, and Social Media Manager, with opportunities in various sectors such as digital marketing agencies, retail, and non-profit organizations.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.