Business - Marketing - 319

Program Overview

The Business - Marketing program at Mohawk College offers students a unique opportunity to develop expertise in various areas of marketing while gaining a solid understanding of the broader business environment. This program is designed to equip students with the skills necessary to excel in a variety of marketing and sales careers. With a focus on experiential learning, students engage in client projects, role plays, and software labs, ensuring they are well-prepared for the challenges of the marketing industry. The program emphasizes a meaningful combination of theory and practical application, allowing students to create effective marketing strategies for real clients.

Program Structure

The Business - Marketing program is structured to be completed in two academic years, consisting of periods of 8 months each. Students have the option to enroll in a Fast Track program, which allows them to complete the diploma in just 16 months by attending four continuous semesters: Winter, Spring/Summer, Fall, and Winter. This program includes:

• Experiential learning opportunities through client projects and role plays.
• Access to software labs to enhance practical skills.
• Study under professors with real-world marketing experience.
• Focus on integrated marketing communications, content marketing, and digital marketing.

Students will also benefit from a curriculum that combines theoretical knowledge with substantial practical application, preparing them for various roles in the marketing field.

Featured Experiences

• Hands-on experience through client projects in Mohawk’s learning lab, The Agency.
• Role-playing and online simulations to enhance learning.
• Collaboration with students from various programs to develop real-world marketing solutions.
• Opportunities to create comprehensive marketing plans for local businesses.
• Close faculty supervision during projects to ensure effective learning outcomes.

Career Options

Graduates of the Business - Marketing program can pursue a variety of career options in Canada, including:

• Marketing Program Co-ordinator: Oversee marketing projects and campaigns, ensuring they align with business goals.
• Content Co-ordinator: Manage and create content for various marketing channels, focusing on audience engagement.
• Digital Marketing Manager: Develop and implement digital marketing strategies to enhance online presence and drive sales.
• Content Strategist: Plan and execute content strategies that resonate with target audiences and support marketing objectives.
• Territory Manager and Inside Sales Representative: Manage sales activities within a designated territory, building relationships with clients and driving revenue.

Other potential roles include Product Analyst, Social Media Program Co-ordinator, Buyer, Customer Service Representative, and Communications Co-ordinator, with opportunities available in various sectors such as digital marketing agencies, retail, banking, and non-profit organizations.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.