Business - Marketing - 319

Program overview

The Business - Marketing program at Mohawk College offers students the best of both worlds by developing expertise in various areas of marketing practice while providing a fundamental understanding of the broader business environment. This program emphasizes experiential learning, allowing students to engage in client projects, role plays, and software labs. With a meaningful combination of theory and practical application, students will gain skills that prepare them for a variety of marketing and sales careers. The program is designed to equip students with the knowledge and confidence needed to excel in the dynamic field of marketing.

Program structure

The Business - Marketing program is structured to be completed in two academic years, which consists of periods of 8 months each. For those looking to accelerate their education, a Fast Track option is available, allowing students to complete the two-year diploma in just 16 months. This option requires students to start in January and attend classes for four continuous semesters: Winter, Spring/Summer, Fall, and Winter, without a break during the summer.

Key features of the program structure include:

• Experiential learning opportunities through client projects and role plays.
• Access to experienced professors who have worked in the marketing industry.
• Integration of theory with substantial practical application in various marketing areas.

Featured Experiences

The Business - Marketing program offers a variety of unique experiences that enhance learning and prepare students for real-world challenges. Some of the featured experiences include:

• Experiential learning through The Agency, a student-run marketing and advertising agency where students work on real client projects.
• Case study analysis, role-playing, and online simulations to develop practical skills.
• Collaboration with students from other programs, such as Advertising and Public Relations, to create comprehensive marketing solutions.
• Opportunities to build marketing plans for local businesses, providing hands-on experience.

Career Options

Graduates of the Business - Marketing program can pursue a variety of career options in Canada. Here are some potential job roles along with brief descriptions:

• Marketing Program Co-ordinator: Oversee marketing projects and campaigns, ensuring they align with organizational goals.
• Content Co-ordinator: Manage and create content for various platforms, focusing on engaging target audiences.
• Digital Marketing Manager: Develop and implement online marketing strategies to enhance brand visibility and engagement.
• Content Strategist: Plan and execute content strategies that drive traffic and improve user experience.
• Territory Manager and Inside Sales Representative: Manage sales activities within a specific territory, building relationships with clients and driving sales growth.
• Product Analyst and Planner: Analyze market trends and consumer behavior to inform product development and marketing strategies.
• Social Media Program Co-ordinator: Develop and manage social media campaigns to increase brand awareness and engagement.
• Buyer and Purchasing Agent: Negotiate and purchase goods and services for organizations, ensuring cost-effectiveness and quality.
• Customer Service Representative: Provide support and assistance to customers, addressing inquiries and resolving issues.
• Communications Co-ordinator: Manage internal and external communications, ensuring consistent messaging across all channels.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.