Business Administration - Marketing - 362 - 366

Program Overview

Equip yourself to excel in your marketing career with the Business Administration - Marketing program at Mohawk College. This program builds upon the foundational learnings from the two-year Business-Marketing program, enhancing your knowledge and skills in various marketing disciplines. With a focus on practical application, students will engage in experiential learning opportunities that prepare them for the dynamic world of marketing. The program emphasizes a meaningful combination of theory and practice, ensuring that graduates are well-equipped to meet the demands of the marketing industry.

Program Structure

The Business Administration - Marketing program is structured to provide a comprehensive education over a period of three academic years, which includes an optional co-op component. The program is designed to blend theoretical knowledge with practical experience, allowing students to develop essential skills in marketing. Key features of the program structure include:

• Program Length: 3 academic years (periods of 8 months), plus optional co-op.
• Experiential learning through client projects, role plays, and software labs.
• Opportunity to choose a co-op stream in the final year for valuable employment experience.
• Courses that cover integrated marketing communications, content and digital marketing, and project management.
• Study with experienced professors who bring real-world marketing expertise into the classroom.

This structure ensures that students not only learn marketing concepts but also apply them in real-world scenarios, preparing them for successful careers in the field.

Featured Experiences

The Business Administration - Marketing program offers a variety of unique experiences that enhance learning and professional development:

• Participation in an optional co-op program, providing up to one year of employment experience through three four-month co-op work terms.
• Hands-on learning in Mohawk’s student-run marketing agency, The Agency, where students work on real client projects.
• Engagement in case study analysis, role-playing, and online simulations to develop practical skills.
• Access to Adobe Creative Suite for Business, allowing students to gain proficiency in graphic design and marketing communications.
• Collaboration with local non-profit organizations to develop integrated marketing communications plans.

Career Options

Graduates of the Business Administration - Marketing program can pursue a variety of career opportunities in Canada. Here are some potential job roles:

• Account Manager: Responsible for managing client relationships and ensuring their needs are met through effective marketing strategies.
• Brand Manager: Focuses on developing and maintaining a brand's image, ensuring consistency across all marketing channels.
• Digital Marketing Manager: Oversees online marketing strategies, including social media, email campaigns, and website optimization.
• Content Strategist: Develops content plans and strategies to engage target audiences and enhance brand visibility.
• Social Media Manager: Manages a brand's social media presence, creating content and engaging with followers to build community.

Other potential career paths include roles in marketing program coordination, merchandising management, and product management. Graduates can find opportunities in various sectors, including consumer goods, digital marketing agencies, retail, and non-profit organizations.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.