Business Administration - Marketing - 362 - 366

Program overview

Equip yourself to excel in your marketing career with the Business Administration - Marketing program at Mohawk College. This program builds upon the foundational learnings from the two-year Business-Marketing program, enhancing your knowledge and skills in various marketing disciplines. Students have the option to choose the co-op stream, which provides valuable employment experience, making them more competitive in the job market. The program emphasizes experiential learning, ensuring that students are well-prepared for real-world marketing challenges.

Program structure

The Business Administration - Marketing program is structured to provide a comprehensive education over a period of three academic years. The program includes:

• Experiential learning opportunities through client projects, role plays, and software labs.
• Integration of theory with practical applications in marketing communications, content marketing, and digital marketing.
• Optional co-op program offering up to one year of employment experience through three four-month co-op work terms.
• Courses that enhance skills in project management, marketing metrics, and Adobe software.

This program is designed to equip students with both theoretical knowledge and practical skills, preparing them for a successful career in marketing.

Featured Experiences

The Business Administration - Marketing program offers a variety of unique experiences that enhance learning and professional development:

• Co-op opportunities that allow students to gain real-world experience in the marketing field.
• Hands-on learning through Mohawk’s student-run marketing agency, The Agency, where students work on real client projects.
• Role-playing and online simulations to develop practical marketing skills.
• Access to experienced professors who have worked in the marketing industry, providing valuable insights and mentorship.
• Development of a comprehensive capstone marketing plan for a local business, integrating all learned concepts.

Career Options

Graduates of the Business Administration - Marketing program can pursue a variety of career paths in Canada, including:

• Account Manager: Responsible for managing client accounts and ensuring client satisfaction through effective communication and service delivery.
• Brand Manager: Focuses on developing and maintaining a brand's image, overseeing marketing strategies to enhance brand awareness.
• Digital Marketing Manager: Manages online marketing strategies, including social media, email campaigns, and website content to drive engagement and sales.
• Content Strategist: Develops content strategies that align with marketing goals, creating engaging content for various platforms.
• Communications Manager: Oversees internal and external communications, ensuring consistent messaging and brand representation.

Other potential roles include Marketing Program Coordinator, Merchandising Manager, and Social Media Manager, with opportunities in various sectors such as digital marketing agencies, retail, banking, and non-profit organizations.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.