Bachelor Of Business Administration - Digital Business Design

Program overview

The Bachelor of Business Administration - Digital Business Design program at the University of New Brunswick Saint John introduces students to the dynamic relationship between business and networked online commerce. This program equips students with essential design and entrepreneurship tools, enabling them to envision digital futures for various organizations. As a leader in the field, UNB Saint John prepares graduates for roles in both traditional firms and innovative technology startups, or even to launch their own ventures. The curriculum emphasizes the importance of digital transformation as a continuous process of evolution and improvement in the modern business landscape.

Program structure

The Digital Business Design program is structured to provide a comprehensive education in business and design principles. The program length is eight terms, during which students must complete a minimum of eight term courses. The structure includes:

• Six compulsory courses that cover foundational topics in digital business.
• Two elective courses that allow students to tailor their education to their interests.

Additionally, students have the option to pursue a Certificate in Digital Business Design, which introduces part-time students to a broad range of business disciplines, complemented by intermediate and advanced courses in business design and entrepreneurship. There is also a concentration option that includes core courses in Digital Business Design.

Featured Experiences

• Hands-on learning through practical applications of design and entrepreneurship tools.
• Opportunities to engage in projects that simulate real-world digital business challenges.
• Access to a network of industry professionals and potential employers.
• Possibility of internships or co-op placements to gain valuable work experience.

Career Options

• Digital Marketing Specialist: Focuses on creating and implementing online marketing strategies to enhance brand visibility and engagement.
• Business Analyst: Analyzes business processes and data to identify opportunities for improvement and innovation.
• Entrepreneur: Launches and manages new business ventures, utilizing skills in design and digital business strategies.
• Product Manager: Oversees the development and marketing of products, ensuring they meet customer needs and align with business goals.
• UX/UI Designer: Works on enhancing user experience and interface design for digital products, ensuring they are user-friendly and effective.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.