Techniques d'administration et de gestion (Marketing numérique) (DEC)

Program overview

The Techniques d'administration et de gestion (Marketing numérique) program is designed to equip students with the essential skills and knowledge needed to thrive in the dynamic field of digital marketing. This advanced diploma program focuses on various aspects of marketing, including online strategies, consumer behavior, and data analysis. Students will gain practical experience and theoretical understanding, preparing them for a successful career in the ever-evolving digital landscape.

Program structure

The Techniques d'administration et de gestion (Marketing numérique) program is structured to provide a comprehensive education in digital marketing over a three-year period. The program includes a variety of learning experiences that enhance students' understanding and application of marketing principles.

Key features of the program structure include:

• Program Length: Three years
• Hands-on learning opportunities through projects and case studies
• Access to industry-standard tools and technologies
• Options for co-op placements to gain real-world experience

Featured Experiences

This program offers several unique experiences that enhance the learning journey:

• Co-op opportunities that allow students to work in real marketing environments
• Field experiences that provide practical insights into the marketing industry
• Collaborative projects with industry partners to solve real-world marketing challenges
• Access to workshops and seminars led by industry professionals

Career Options

Graduates of the Techniques d'administration et de gestion (Marketing numérique) program can pursue a variety of career paths in Canada, including:

• Digital Marketing Specialist: Focuses on developing and implementing online marketing strategies to enhance brand visibility and engagement.
• Social Media Manager: Manages a company's social media presence, creating content and engaging with audiences to build brand loyalty.
• SEO Specialist: Works on optimizing website content to improve search engine rankings and drive organic traffic.
• Content Marketing Strategist: Develops and executes content strategies that attract and retain customers through valuable and relevant content.
• Marketing Analyst: Analyzes market trends and consumer data to inform marketing strategies and improve campaign effectiveness.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.