Techniques d'administration et de gestion (Marketing numérique) (DEC)

Program overview

The Techniques d'administration et de gestion (Marketing numérique) program is designed to equip students with essential skills in digital marketing and management. This advanced diploma focuses on the integration of marketing strategies with modern technology, preparing graduates for the dynamic landscape of digital business. Students will learn to navigate various digital platforms and tools, ensuring they are well-prepared to meet the demands of the marketing industry.

Program structure

The program is structured to provide a comprehensive understanding of marketing principles and digital management techniques. It spans a two-year period, allowing students to immerse themselves in both theoretical and practical aspects of marketing. Key features of the program include:

• Hands-on learning experiences through projects and case studies.
• Opportunities for co-op placements, providing real-world experience.
• Access to industry-standard tools and software.
• Flexible learning options to accommodate diverse student needs.

Students will engage in various activities that enhance their learning experience and prepare them for future careers in marketing.

Featured Experiences

• Co-op placements that allow students to gain valuable work experience in the marketing field.
• Access to labs equipped with the latest marketing technology and software.
• Field experiences that provide practical insights into the marketing industry.
• Joint partner programs with local businesses to enhance learning opportunities.
• Workshops and seminars led by industry professionals to keep students updated on current trends.

Career Options

• Digital Marketing Specialist: Focuses on developing and implementing online marketing strategies to enhance brand visibility and engagement.
• Social Media Manager: Manages a company's social media presence, creating content and engaging with audiences to build brand loyalty.
• SEO Specialist: Optimizes website content to improve search engine rankings and drive organic traffic.
• Content Marketing Strategist: Develops and executes content strategies to attract and retain customers through valuable and relevant content.
• Marketing Analyst: Analyzes market trends and consumer behavior to inform marketing strategies and improve business performance.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.