Program overview
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Last updated on 2025-08-06

Program overview

Program Overview

The Honours Bachelor of Commerce in Digital Marketing at Fanshawe College is a comprehensive four-year degree program designed to equip students with essential business knowledge and specialized digital marketing skills. Students will learn core marketing principles alongside advanced topics such as brand management, media integration, analytics, and search engine marketing. This program aims to prepare graduates for the dynamic field of digital marketing, ensuring they are well-versed in both traditional and modern marketing strategies.

Program Structure

The Honours Bachelor of Commerce - Digital Marketing program is structured to provide a robust educational experience over a 120-week duration. The program is available in both full-time and part-time formats, with options for online learning. Key features of the program structure include:

  • Completion of a paid Co-operative Education work term, integrating academic studies with practical work experience.
  • Access to consultants who assist students in transitioning from classroom learning to real-world business environments.
  • Common first year of study, allowing students to explore various specializations before committing to one.
  • Part-time online degree completion option for students with an advanced diploma in marketing.

Students will also have the opportunity to pursue industry designations, such as the Chartered Marketer designation, recognized across Canada.

Featured Experiences

The Honours Bachelor of Commerce - Digital Marketing program offers several unique experiences that enhance learning and career readiness:

  • Co-operative Education component, providing hands-on work experience in the digital marketing field.
  • Opportunities to engage in real-world projects and case studies, fostering practical application of theoretical knowledge.
  • Access to industry professionals and networking opportunities through various events and workshops.
  • Potential for study abroad experiences, enriching cultural understanding and global marketing perspectives.
  • Recognition by the Canadian Marketing Association as an accelerated pathway toward the Chartered Marketer designation.

Career Options

Graduates of the Honours Bachelor of Commerce - Digital Marketing program can pursue a variety of career paths in Canada, including:

  • Digital Marketing Specialist: Focuses on enhancing customer engagement and optimizing online experiences for both new and returning customers.
  • Digital Content Coordinator: Manages graphic design, digital content strategy, and social media efforts to support marketing initiatives.
  • Growth Marketing Manager: Utilizes creative marketing strategies and data analysis to drive business growth and customer acquisition.
  • Marketing Coordinator: Supports promotional activities by implementing marketing plans and coordinating events.
  • Market Research Analyst: Conducts research and analysis to inform marketing strategies and understand consumer behavior.

These roles leverage the comprehensive training provided in the program, preparing graduates to excel in the competitive marketing landscape.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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