Fashion Marketing And Management (co-op)

Program Overview

The Fashion Marketing and Management program at Fanshawe College is designed for those who have a passion for fashion and a keen business sense. This program merges fashion marketing with management principles, equipping students with the necessary skills to thrive in various sectors, including apparel, home goods, and accessories. By integrating business, visual, and technology courses, graduates will be prepared for careers in retail management, visual merchandising, digital marketing, and more. This comprehensive education ensures that students are well-versed in the dynamic world of fashion.

Program Structure

The Fashion Marketing and Management program is structured as a 60-week diploma course, providing a thorough understanding of the retail industry. The program emphasizes practical experience and theoretical knowledge across three main areas: business, technology, and visual presentation. Key features of the program include:

• Co-op opportunities that allow students to gain real-world experience.
• Hands-on learning through the operation of a student-run retail store, Live Chic.
• Networking opportunities with industry professionals.
• Focus on ethical and sustainable practices in fashion.

This program is designed to prepare students for a successful career in the fashion industry, ensuring they are equipped with the latest trends and practices.

Featured Experiences

The Fashion Marketing and Management program offers a variety of unique experiences that enhance learning and career readiness:

• Co-op Opportunities: Students can participate in cooperative education, gaining valuable workplace experience.
• Live Chic: A student-run online and retail store where students manage operations, including buying, sales, and marketing.
• Networking Events: Opportunities to connect with industry professionals and build valuable contacts.
• Hands-on Learning: Students engage in practical projects that simulate real-world retail environments.
• Software Training: Instruction in Microsoft Office and Adobe Creative Suite to prepare students for industry demands.

Career Options

Graduates of the Fashion Marketing and Management program can pursue a variety of career paths in Canada, including:

• Retail Manager: Oversee daily operations of retail stores, ensuring customer satisfaction and sales targets are met.
• Visual Merchandiser: Create attractive product displays to enhance customer engagement and drive sales.
• Digital Marketing Specialist: Develop and implement online marketing strategies to increase brand awareness and customer engagement.
• Brand Manager: Manage brand strategy and marketing initiatives to enhance brand image and market presence.
• Fashion Buyer: Select and purchase merchandise for retail stores, analyzing market trends and consumer preferences.

These roles highlight the diverse opportunities available to graduates, allowing them to make significant contributions to the fashion industry.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.