Graduate Certificate - Strategic Marketing Communications (1403) at Conestoga College - Program overview

This program is currently under review and being updated. For the most up-to-date information, please contact us.

Program overview

Admission Requirements

Intakes

Program overview

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Program overview

The Strategic Marketing Communications Graduate Certificate is a 2-year experiential and career-focused program designed for graduate students eager to excel in the marketing and communications fields. This program prepares students to navigate the evolving landscape of communications, emphasizing the integration of various roles within marketing, sales, advertising, and public relations. With a strong focus on strategic direction, students will learn to produce professional collateral and digital content, culminating in a client-based capstone project that develops an integrated marketing communications plan. The program also includes a laptop initiative, ensuring students have access to the necessary technology and resources for a modern learning experience.

Program structure

The Strategic Marketing Communications Graduate Certificate program is structured to provide a comprehensive learning experience over a duration of 2 years. The program is delivered in a full-time format and offers multiple start dates throughout the year, including September, January, and May. Key features of the program structure include:

Experiential Learning: Students engage in hands-on projects and real-world applications.
Client-Based Capstone Project: A significant project that allows students to apply their learning in a practical setting.
Laptop Initiative: Each student receives a laptop as part of the program fees, enhancing their learning experience.
Collaborative Learning Environments: Opportunities for students to work together and develop teamwork skills.

This program is designed to equip students with the skills and knowledge necessary to thrive in the dynamic field of marketing communications.

Featured Experiences

The Strategic Marketing Communications program offers several unique experiences that enhance the learning journey for students:

Co-op Opportunities: Students may have the chance to participate in co-op placements, gaining valuable industry experience.
Capstone Project: A client-based project that allows students to create an integrated marketing communications plan.
Use of Industry-Standard Technology: Students learn to produce professional content using the latest tools and platforms.
Interactive Learning: The laptop initiative fosters an engaging and collaborative learning environment.

These experiences are designed to prepare students for the challenges and demands of the marketing communications industry.

Career Options

Graduates of the Strategic Marketing Communications program can pursue a variety of career paths in Canada, including:

Marketing Coordinator: Responsible for coordinating marketing campaigns and strategies to promote products or services.
Communications Specialist: Focuses on creating and managing communication strategies for organizations.
Social Media Manager: Manages an organization's social media presence, developing content and engaging with audiences.
Public Relations Officer: Works to maintain a positive public image for organizations through media relations and communication strategies.
Content Strategist: Develops and oversees content strategies to ensure consistent messaging across various platforms.

These roles highlight the diverse opportunities available to graduates, allowing them to leverage their skills in various sectors, including business and non-profit organizations.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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Program overview

Academic Requirements

To apply for the Graduate Certificate in Strategic Marketing Communications at Conestoga College, applicants must meet the following academic requirements:

A two- or three-year diploma or a degree from an accredited college or university.

For international students, particularly those from Vietnam and other Asian countries, the following points are essential:

Applicants possessing degrees or diplomas from institutions where the language of instruction was not English will be required to provide test scores as evidence of their English language proficiency. The minimum scores required are as follows:
- TOEFL iBT: 88 with no individual skill less than 22
- IELTS: 6.5 with no bands less than 6.0
- CAEL: 70 with no sub-test band scores less than 60
- PTE Academic: 58
- CELAP (Conestoga English Language Assessment and Placement): 82 or higher
- Cambridge Exams: 180 (no individual score less than 170)
Conestoga offers a language program for students whose English language skills are below the standard required for admission but who meet all other admission criteria. An applicant will be eligible for admission to the graduate certificate program after completion of level 4 of the General Arts and Science - English Language Studies (ELS) program with an overall grade average of 80% and no grade less than 75%. Placement in the ELS program is determined by scores on an in-house English language test or TOEFL or IELTS.

Additionally, please note that transcripts may be required to be evaluated by WES in some cases. For any clarification and support regarding the application process, feel free to contact LOA Portal's advisors.

Language Requirements

To apply for the Graduate Certificate - Strategic Marketing Communications program at Conestoga College, you must provide proof of English proficiency in one of the following ways:

IELTS Academic: 6.5 (with no band less than 6.0)
TOEFL: 88 (Effective January 2024, no individual skill less than 22)

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!

Last updated on 2025-12-06

Program overview

Intake	Status	Open date to apply	Deadline to apply	Campus
January 2026	Open	Not Available	Not Available	Not Available
May 2026	Open	Not Available	Not Available	Not Available
September 2026	Open	Not Available	Not Available	Not Available