Graduate Certificate - Strategic Marketing And Research Analysis (1597) at Conestoga College - Program overview

This program is currently under review and being updated. For the most up-to-date information, please contact us.

Program overview

Admission Requirements

Intakes

Program overview

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Program overview

The Graduate Certificate in Strategic Marketing and Research Analysis is designed to equip students with essential skills in marketing research, data management, and business intelligence. This program emphasizes the importance of data-driven decision-making in today’s business landscape. By understanding audience behavior and preferences, graduates will be prepared to support organizations in meeting customer needs and mitigating risks. The program focuses on real-world applications, enabling students to tackle complex business problems and develop strategic solutions that foster growth.

Program structure

This program is delivered in a full-time format and spans a duration of one year, consisting of two academic terms. Students will engage in a comprehensive curriculum that prepares them for a career in the high-demand field of marketing research and analysis. Key features of the program structure include:

Hands-on experience with real-world business problems.
Opportunities to formulate research questions and develop research designs.
Execution of research from both primary and secondary sources.
Data analysis and interpretation of results.
Emphasis on emerging research tools and techniques.
Professional and strategic presentation skills.

Students will also have the chance to leverage insights gained from their research to prepare and communicate complex business recommendations effectively.

Featured Experiences

Real-world problem-solving scenarios that enhance critical thinking.
Opportunities to engage in data-driven presentations and storytelling.
Focus on emerging research tools and techniques to stay current in the field.
Collaboration with peers to develop strategic solutions for business growth.
Access to industry-standard software and resources for research and analysis.

Career Options

Market Research Analyst: Conducts research to understand market trends and consumer preferences, providing insights to guide marketing strategies.
Data Analyst: Analyzes data sets to identify patterns and trends, helping organizations make informed business decisions.
Marketing Manager: Develops and implements marketing strategies to promote products and services, ensuring alignment with customer needs.
Business Intelligence Specialist: Utilizes data analysis tools to provide actionable insights that drive business performance and strategy.
Brand Strategist: Works on developing brand positioning and messaging based on market research and consumer insights.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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Program overview

Academic Requirements

To apply for the Graduate Certificate in Strategic Marketing and Research Analysis, applicants must meet the following academic requirements:

Possess an Ontario College Diploma, Ontario College Advanced Diploma, Degree, or an equivalent qualification.
International applicants with transcripts must provide proof of the subject-specific requirements noted above.
International applicants may be required to provide proof of language proficiency.
Domestic applicants with international transcripts must have their credentials evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).

It is important to note that:

Transcripts may be required to be evaluated by WES in some cases.
If your transcripts are from outside of Canada, you will need to obtain a document to document general evaluation. You can use an approved provider of credential evaluation services such as ICAS or WES.
Applicants with transcripts from institutions where the language of instruction is not English must demonstrate English language proficiency.

For any clarification and support regarding the application process, please feel free to contact LOA Portal's advisors.

Language Requirements

To apply for the Graduate Certificate - Strategic Marketing And Research Analysis program at Conestoga College, you must provide proof of English proficiency in one of the following ways:

IELTS Academic: 6.5 (with no band less than 6.0)
TOEFL: 88 (Effective January 2024, no individual skill less than 22)

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!