Program overview
Admission Requirements
Intakes

Last updated on 2026-05-05

Program overview

Program overview

Get ready to work in a fast-paced, creative industry that evolves quickly with the Business Administration - Integrated Marketing Communications Major at Bow Valley College. This diploma program is designed to equip you with the skills necessary to create and foster value in the marketplace. You will learn to develop both creative and technical skills essential for producing and managing marketing content across various digital platforms. By graduation, you will be prepared to take an integrated approach to marketing, planning, implementing, monitoring, and evaluating brand and promotional activities that drive results.

Program structure

The Business Administration - Integrated Marketing Communications Major is a two-year (four-term) diploma program. Here are some key details about the program structure:

  • Standard course load: five courses per Fall or Winter term.
  • Full-time status can be maintained with a minimum of three courses per Fall or Winter term.
  • For condensed Spring or Summer terms, it is recommended to take no more than two courses.
  • Core business courses are available in class and online, providing flexibility in study methods.
  • Most marketing major courses are offered in class and/or online.

With various intakes available, students can start in May, September, or January, ensuring multiple opportunities to join the program throughout the year.

Featured Experiences

The Business Administration - Integrated Marketing Communications Major offers several unique features and experiences that enhance learning:

  • Hands-on experience in creating and implementing marketing strategies.
  • Opportunities to coordinate and manage projects effectively.
  • Engagement with digital and social media tools to analyze data for decision-making.
  • Field placement options to gain real-world experience in marketing communications.
  • Capstone projects that allow students to apply their knowledge in practical settings.

Career Options

Graduates of the Business Administration - Integrated Marketing Communications Major can pursue various career opportunities in Canada, including:

  • Marketing Coordinator: Responsible for coordinating marketing campaigns and ensuring they align with the company's goals.
  • Social Media Manager: Manages a company's social media presence, creating content and engaging with the audience.
  • Brand Manager: Oversees the development and execution of brand strategies to enhance brand awareness and loyalty.
  • Digital Marketing Specialist: Focuses on online marketing strategies, including SEO, PPC, and email marketing.
  • Content Strategist: Develops content strategies that align with business objectives and engages target audiences.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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