Last updated on 2026-04-13
Program overview
The Business Administration Bachelor's Degree with a Marketing Major is designed for students who thrive in a creative environment and enjoy managing projects. This program offers a comprehensive range of marketing management skills and techniques, focusing on strategic management and planning. Students will learn to direct the marketing and communications process effectively. The program is flexible, allowing students to start in September, January, or May, and provides a pathway to various credentials, including certificates, diplomas, and applied degrees.
Program structure
The Business Administration program is structured to be completed in four years if pursued on a full-time basis. Here are some key features of the program:
- Credential: Bachelor's Degree
- Work experience options: Co-op and internship opportunities available
- Study options: Full-time and part-time
- Open to international students
Students can progress through the program by starting with a certificate, moving to a diploma, and then to the degree. The program consists of 40 courses, with classes held predominantly at the Interurban campus. Students have the option to take courses part-time or full-time, with evening and daytime classes available.
Featured Experiences
- Co-operative Education option: Students can apply their classroom skills in real-world settings, alternating between full-time studies and full-time paid work.
- International study opportunities: Students can explore study abroad programs with partner institutions worldwide.
- Field school opportunities: Engage in hands-on learning experiences outside the classroom.
Career Options
- Marketing Manager: Oversee marketing strategies and campaigns to promote products or services.
- Communications Officer: Manage internal and external communications, ensuring consistent messaging.
- Business Development Manager: Identify growth opportunities and develop strategies to increase revenue.
- Public Relations Officer: Build and maintain a positive public image for organizations.
- Account Executive: Serve as the primary contact for clients, managing relationships and ensuring satisfaction.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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