Business Administration, Bachelor's Degree - Marketing Major, Co-op designation

Program overview

The Business Administration Bachelor's Degree with a Marketing Major at Camosun College is designed for students who aspire to thrive in the dynamic field of marketing. This program offers a comprehensive curriculum that equips students with a broad range of marketing management skills and techniques. Students will learn about strategic management and planning, focusing on directing the marketing and communications process. The program is flexible, allowing students to start in September, January, or May, and offers pathways to progress from a certificate to a diploma and ultimately to a degree.

Program structure

The Business Administration Bachelor's Degree - Marketing Major is structured to be completed in four years if pursued full-time. The program offers various options to accommodate different student needs:

• Full-time and part-time study options available
• Co-op and internship opportunities to gain practical experience
• Open to international students

Students can expect to engage in a total of 40 courses throughout the program. The curriculum is designed to provide a solid foundation in business principles, with a focus on marketing in the later years. The program allows for flexibility, enabling students to exit with a certificate or diploma at various stages, depending on their educational background and career goals.

Featured Experiences

The Business Administration program offers several unique experiences that enhance learning and career readiness:

• Co-operative Education option, allowing students to alternate between full-time studies and paid work experience.
• Study abroad opportunities with partner institutions worldwide, providing a global perspective on business.
• Field school opportunities that offer hands-on learning experiences.
• Access to information sessions with faculty to gain insights into the program and ask questions.

Career Options

Graduates of the Business Administration Bachelor's Degree - Marketing Major can pursue a variety of career paths in Canada, including:

• Marketing Manager: Oversee marketing strategies and campaigns to promote products and services.
• Communications Officer: Manage internal and external communications, ensuring brand consistency.
• Business Development Manager: Identify growth opportunities and develop strategies to increase revenue.
• Public Relations Officer: Build and maintain a positive public image for organizations through media relations.
• Account Executive: Serve as the primary contact for clients, managing relationships and ensuring satisfaction.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.