Last updated on 2026-08-05
Program overview
The Bachelor of Business Administration (BBA) program at UPEI is designed to provide students with a high-quality, integrated business education in a personalized learning environment. This program aims to equip future leaders in business, government, and non-profit organizations with the necessary skills and knowledge. The McDougall Faculty of Business emphasizes extensive interaction between students, faculty, and industry practitioners, fostering a collaborative learning atmosphere. Graduates will develop competencies in various areas, including critical thinking, ethical awareness, communication, and leadership, ensuring they are well-prepared for the challenges of the business world.
Program structure
The Bachelor of Business Administration program is structured as a four-year degree that consists of a total of 120 semester hours. The program is designed to provide a comprehensive understanding of core business disciplines while allowing students to explore various specializations. Key features of the program structure include:
- Personalized learning environment with opportunities for interaction with faculty and industry professionals.
- Option to pursue an Honours concentration for advanced studies in Business.
- Availability of a Co-op program, allowing students to gain practical work experience while studying.
- Flexibility to choose elective courses and specializations based on individual interests.
Students are encouraged to engage in experiential learning opportunities, such as internships or co-op placements, to enhance their academic experience and employability upon graduation.
Featured Experiences
The Bachelor of Business Administration program offers several unique experiences that enhance the learning journey of students:
- Co-op Program: Students can alternate academic terms with paid work terms, applying theoretical knowledge in real-world settings.
- Honours Concentration: For students with strong academic backgrounds, this option allows for advanced studies and research opportunities.
- International Business Specialization: Includes an international exchange or co-op work term, providing global exposure.
- Human Resource Management Certificate: Offered in collaboration with Holland College, allowing students to gain additional qualifications.
- Experiential Learning: Opportunities to engage in projects, case studies, and collaborative work with industry partners.
Career Options
Graduates of the Bachelor of Business Administration program can pursue a variety of rewarding careers in Canada, including:
- Brand Manager: Responsible for developing and executing marketing strategies to enhance brand awareness and drive sales.
- Corporate Accountant: Manages financial records, prepares reports, and ensures compliance with regulations.
- Business Development Manager: Focuses on identifying growth opportunities and building relationships with potential clients.
- Financial Analyst: Analyzes financial data to guide investment decisions and improve financial performance.
- Operations Manager: Oversees daily operations, ensuring efficiency and effectiveness in business processes.
These roles highlight the diverse opportunities available to graduates, equipping them with the skills needed to succeed in various sectors, including marketing, finance, and management.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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