Program overview
Admission Requirements
Intakes

Last updated on 2026-08-05

Program overview

Program overview

The Bachelor of Business Administration (BBA) program at UPEI is designed to provide students with a high-quality, integrated business education in a personalized learning environment. This program prepares students for leadership roles in business, government, and not-for-profit organizations. The McDougall Faculty of Business emphasizes extensive interaction between students, faculty, and practitioners, fostering a collaborative learning atmosphere. Graduates are equipped with essential competencies, including critical thinking, problem-solving, and effective communication skills, ensuring they are well-prepared for the challenges of the business world.

Program structure

The Bachelor of Business Administration program is structured to be completed in four years. The program includes:

  • A total of 120 semester hours required for graduation.
  • Core courses that cover essential business disciplines.
  • Elective courses that allow students to tailor their education to their interests.
  • Options for specializations in areas such as Accounting, Marketing, and International Business.
  • Co-op education opportunities that integrate academic learning with practical work experience.

Students can also pursue an Honours concentration for advanced studies or research experience. The program is designed to provide a comprehensive understanding of business principles while allowing flexibility for individual career goals.

Featured Experiences

  • Co-op Program: Students can participate in a co-op program that alternates academic terms with paid work terms, providing valuable real-world experience.
  • International Business Specialization: This includes an international exchange term or an international work term, enhancing global business understanding.
  • Honours Concentration: Available for students seeking advanced studies and research opportunities.
  • Personalized Learning Environment: Extensive interaction with faculty and industry practitioners to enhance learning.

Career Options

  • Brand Manager: Responsible for developing and managing brand strategies to enhance market presence.
  • Business Development Manager: Focuses on identifying growth opportunities and building relationships with potential clients.
  • Corporate Accountant: Manages financial records and ensures compliance with regulations within an organization.
  • Digital Marketing Analyst: Analyzes online marketing strategies and data to improve digital presence and engagement.
  • International Trade Specialist: Advises companies on international trade regulations and market entry strategies.

 

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