Last updated on 2026-08-05
Program overview
The Bachelor of Business Administration (BBA) program at UPEI is designed to provide students with a high-quality, integrated business education in a personalized learning environment. This program prepares students for leadership roles in business, government, and not-for-profit organizations. The McDougall Faculty of Business emphasizes extensive interaction between students, faculty, and practitioners, fostering a collaborative learning atmosphere. Graduates are equipped with essential competencies, including critical thinking, problem-solving, and effective communication skills, ensuring they are well-prepared for the dynamic business landscape.
Program structure
The Bachelor of Business Administration (BBA) program is structured as a four-year degree, consisting of a total of 120 semester hours. The program includes:
- A comprehensive curriculum covering core business disciplines.
- Opportunities for specialization in areas such as Accounting, Entrepreneurship, Finance, Human Resource Management, International Business, Marketing, and Organizational Management.
- Options for co-operative education, allowing students to gain practical work experience while studying.
Students are required to complete a series of required courses along with elective courses to fulfill their degree requirements. The program is designed to be flexible, accommodating various interests and career goals.
Featured Experiences
- Co-operative Education: The UPEI Co-op Program allows students to alternate academic terms with paid work terms, providing practical experience in the field.
- Specializations: Students can choose from various specializations, including Accounting, Entrepreneurship, Finance, Human Resource Management, International Business, Marketing, and Organizational Management.
- Hands-on Learning: The program emphasizes experiential learning, enabling students to apply theoretical knowledge in real-world settings.
- Personalized Learning Environment: The program fosters close interaction between students and faculty, enhancing the educational experience.
Career Options
- Corporate Accountant: Responsible for managing financial records, preparing financial statements, and ensuring compliance with regulations.
- Business Development Manager: Focuses on identifying growth opportunities, building relationships, and driving business expansion.
- Financial Analyst: Analyzes financial data to guide investment decisions and assess the financial health of organizations.
- Marketing Coordinator: Assists in the development and execution of marketing strategies to promote products and services.
- Operations Manager: Oversees daily operations, ensuring efficiency and effectiveness in business processes.
- Digital Marketing Analyst: Utilizes data analytics to optimize online marketing strategies and improve customer engagement.
- Intercultural Management Consultant: Advises organizations on managing cultural diversity and enhancing global business operations.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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