Last updated on 2026-08-05
Program overview
The Bachelor of Business Administration (BBA) program at UPEI is designed to provide students with a high-quality, integrated business education in a personalized learning environment. This program prepares students for leadership roles in business, government, and not-for-profit organizations. The McDougall Faculty of Business emphasizes extensive interaction between students, faculty, and industry practitioners, fostering a collaborative learning atmosphere. Graduates are equipped with essential competencies, including critical thinking, ethical awareness, communication skills, and technological application in business. The program aims to develop well-rounded business leaders who can navigate the complexities of the modern business landscape.
Program structure
The Bachelor of Business Administration (BBA) program is structured to be completed in four years. The program consists of a total of 120 semester hours, which includes a combination of required courses and electives. Students have the option to pursue specializations in various fields such as Finance, Marketing, and Entrepreneurship. Additionally, the program offers a Co-operative Education option, allowing students to gain practical work experience while studying. This integrated approach enhances the learning experience by enabling students to apply theoretical knowledge in real-world settings.
Key features of the program structure include:
- Program Length: Four years
- Co-operative Education option available
- Opportunity to specialize in various business disciplines
- Personalized learning environment with extensive faculty interaction
Featured Experiences
The Bachelor of Business Administration program at UPEI offers several unique experiences that enhance students' learning and professional development:
- Co-operative Education: Students can alternate academic terms with paid work terms, gaining valuable practical experience.
- Honours Concentration: For students with a strong academic background, this option allows for advanced studies and research opportunities.
- Specializations: Students can choose from various specializations, including Finance, Marketing, and Entrepreneurship, tailoring their education to their career goals.
- International Opportunities: The program includes options for international exchange or co-op work terms, broadening students' global perspectives.
Career Options
Graduates of the Bachelor of Business Administration program can pursue a wide range of career opportunities in Canada. Here are some potential job roles:
- Financial Analyst: Analyzes financial data to help organizations make informed investment decisions.
- Corporate Accountant: Manages financial records and ensures compliance with regulations and standards.
- Marketing Coordinator: Assists in the development and execution of marketing strategies to promote products and services.
- Business Development Manager: Identifies growth opportunities and builds relationships with potential clients and partners.
- Operations Manager: Oversees daily operations to ensure efficiency and effectiveness in business processes.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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