Last updated on 2026-08-05
Program overview
The Bachelor of Business Administration (BBA) program at UPEI is designed to provide students with a high-quality, integrated business education in a personalized learning environment. This program aims to equip future leaders in business, government, and non-profit organizations with the necessary skills and knowledge. The McDougall Faculty of Business emphasizes extensive interaction between students, faculty, and industry practitioners, fostering a collaborative learning atmosphere. Graduates will develop competencies in various areas, including critical thinking, communication, leadership, and ethical awareness, preparing them for diverse career paths in the business world.
Program structure
The Bachelor of Business Administration program is structured to be completed in four years. The program includes:
- A total of 120 semester hours required for graduation.
- Core courses covering essential business disciplines.
- Elective courses allowing students to tailor their education to their interests.
- Options for specializations in areas such as Accounting, Marketing, and Organizational Management.
- Availability of a co-op program, enabling students to gain practical work experience while studying.
Students can also pursue an Honours concentration for advanced studies or research opportunities. The program is designed to provide a comprehensive understanding of business principles and practices, ensuring graduates are well-prepared for the workforce.
Featured Experiences
- Co-op Program: Students can participate in a co-op program that combines academic studies with practical work experience, allowing them to apply theoretical knowledge in real-world settings.
- Honours Concentration: An option for students with strong academic backgrounds to engage in advanced studies and research.
- Human Resource Management Certificate: Students have the opportunity to complete a concurrent HRM certificate from Holland College, enhancing their qualifications.
- International Business Specialization: Includes an international exchange or co-op work term, providing global exposure.
- Experiential Learning: The program emphasizes hands-on learning through projects, case studies, and collaboration with industry professionals.
Career Options
- Brand Manager: Responsible for developing and executing marketing strategies to enhance brand awareness and drive sales.
- Corporate Accountant: Manages financial records, prepares reports, and ensures compliance with regulations.
- Business Development Manager: Focuses on identifying growth opportunities and building relationships with potential clients.
- Financial Analyst: Analyzes financial data to guide investment decisions and assess business performance.
- Operations Manager: Oversees daily operations, ensuring efficiency and effectiveness in business processes.
- Digital Marketing Specialist: Develops online marketing campaigns to increase brand visibility and engagement.
- Intercultural Management Consultant: Advises organizations on managing diverse teams and navigating cultural differences.
- Small Business Owner: Launches and manages a business, overseeing all aspects from operations to marketing.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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