Bachelor of Business Administration - Marketing (Optional Co-op)

Program overview

The Bachelor of Business Administration (BBA) program at the University of Prince Edward Island is designed to provide students with a high-quality, integrated business education. This program emphasizes a personalized learning environment, fostering extensive interaction between students, faculty, and industry practitioners. Students will develop competencies in various essential areas, including ethical and global awareness, critical thinking, communication, and leadership skills. The BBA program aims to prepare graduates for leadership roles in business, government, and non-profit organizations, ensuring they are well-equipped to meet the challenges of the modern business landscape.

Program structure

The Bachelor of Business Administration (BBA) program is structured as a four-year degree that consists of a comprehensive curriculum designed to cover various aspects of business education. The program includes:

• A total of 120 semester hours required for graduation.
• Core courses that provide foundational knowledge in business disciplines.
• Elective courses that allow students to tailor their education to their interests and career goals.
• Options for specialization in areas such as Marketing, Finance, and Entrepreneurship.
• The opportunity to participate in a Co-operative Education program, which combines academic studies with practical work experience.

Students are encouraged to engage actively in their learning and take advantage of the personalized support offered by faculty members throughout their studies.

Featured Experiences

The Bachelor of Business Administration program offers several unique features and experiences that enhance the educational journey:

• Co-operative Education: This program allows students to alternate academic terms with paid work terms, providing practical experience in the field.
• Personalized Learning Environment: Students benefit from extensive interaction with faculty and industry professionals, fostering a collaborative learning atmosphere.
• Specializations: Students can choose to specialize in areas such as Marketing, Finance, and Entrepreneurship, allowing them to focus on their career interests.
• Hands-on Learning: The program emphasizes real-world applications of business concepts, preparing students for the challenges they will face in their careers.

Career Options

Graduates of the Bachelor of Business Administration - Marketing program can pursue a variety of career opportunities in Canada, including:

• Marketing Coordinator: Responsible for developing and implementing marketing strategies to promote products and services.
• Brand Manager: Oversees the development and management of a brand's image, ensuring consistency across all marketing channels.
• Market Research Analyst: Analyzes market trends and consumer behavior to help businesses make informed decisions about product development and marketing strategies.
• Account Manager: Acts as the primary point of contact for clients, managing relationships and ensuring client satisfaction with services provided.
• Sales Representative: Engages with potential customers to sell products or services, often requiring strong communication and negotiation skills.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.