Program overview
Admission Requirements
Intakes

Last updated on 2025-05-13

Program overview

Program overview

In the Graphic Design program at OCAD University, students will learn the essential process of visual communication. This program emphasizes the combination of images, photography, and text to effectively convey ideas and messages. Students will be equipped with the technical skills necessary for success in commercial work while also being encouraged to explore graphic design as an art form. The program aims to challenge barriers and create work for social good, highlighting the impact of graphic design on society and fostering dialogue through hands-on training and theoretical courses.

Program structure

The Bachelor of Design in Graphic Design is a four-year undergraduate program that provides a comprehensive education in graphic design. The program structure includes:

  • Introductory classes in the first year covering design process, drawing, photography for communication, and history and theory of visual culture.
  • Advanced topics in the second year, such as typography, sustainable design, and packaging design.
  • In the third year, students can choose courses that align with their interests, including research methods and experimental typography.
  • The fourth year focuses on a thesis project, allowing students to reflect their personal interests and values, with guidance from faculty and industry professionals.

Additionally, students have the opportunity to participate in:

  • Creative in-class projects with real-world industry partners.
  • Exclusive summer internships.
  • Gallery exhibitions of their work.
  • Freelance creative opportunities.

Featured Experiences

The Graphic Design program at OCAD University offers a variety of unique experiences to enhance students' learning and professional development:

  • Short experiential learning placements with numerous organizations.
  • Creative projects that involve collaboration with industry partners.
  • Exclusive summer internships that provide valuable work experience.
  • Opportunities to showcase work at GradEx, OCAD U’s Graduate Exhibition, which attracts over 40,000 visitors.
  • Access to freelance creative opportunities to build a professional portfolio.

Career Options

Graduates of the Bachelor of Design in Graphic Design program can pursue a variety of career paths in Canada, including:

  • Graphic Designer: Create visual concepts to communicate ideas that inspire, inform, or captivate consumers.
  • Art Director: Oversee visual aspects of advertising or media campaigns, ensuring a cohesive look and feel.
  • Brand Strategist: Develop and implement branding strategies to enhance a company's image and market presence.
  • Web Designer: Design and create websites, focusing on user experience and visual aesthetics.
  • Creative Director: Lead creative projects and teams, guiding the overall vision and execution of design initiatives.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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