Bachelor Of Communication - Public Relations

Program overview

Mount Royal University offers a unique opportunity to study Public Relations through its Bachelor of Communication program. This program is designed to equip students with the essential skills needed to manage reputation, craft key messages, and lead impactful campaigns. As Alberta's only accredited PR program, it combines theoretical knowledge with hands-on learning experiences, ensuring that graduates are well-prepared to tackle the challenges of modern communication. Students will learn to build trust and shape reputations in a connected world, making this program an excellent choice for those looking to make a significant impact in various sectors.

Program structure

The Bachelor of Communication — Public Relations program at Mount Royal University is structured to provide a comprehensive education over a 4-year period. The program emphasizes practical experience and includes the following key components:

• Work-integrated learning opportunities, including a full-time work placement in the final year.
• Hands-on learning experiences that connect theoretical knowledge to real-world applications.
• Global perspectives through study abroad options and international public relations coursework.
• Development of in-demand skills in areas such as media relations, crisis communication, and digital storytelling.

Students will graduate with a strong ethical foundation and a professional portfolio, ready to enter the workforce with confidence.

Featured Experiences

The Bachelor of Communication — Public Relations program offers several unique features that enhance the learning experience:

• Two supervised work placements, including a significant four-month PR experience in the final year.
• Opportunities to gain industry connections through hands-on learning and professional work experiences.
• Immersive study abroad experiences that broaden students' perspectives on global public relations practices.
• Field school experiences that provide practical insights into the PR industry.

These experiences are designed to prepare students for success in the dynamic field of public relations.

Career Options

Graduates of the Bachelor of Communication — Public Relations program can pursue a variety of rewarding career paths in Canada, including:

• Corporate Communications Specialist: Responsible for managing internal and external communications within a corporation.
• Strategic Social Media Adviser: Develops and implements social media strategies to enhance brand presence and engagement.
• Content Strategist: Focuses on creating and managing content that aligns with business goals and audience needs.
• Media Relations Specialist: Acts as a liaison between the organization and the media, managing press releases and media inquiries.
• Community Relations Manager: Builds and maintains relationships with community stakeholders to promote the organization’s initiatives.
• Event Planner: Organizes and coordinates events that promote the organization’s brand and engage the public.
• Brand Specialist: Works on developing and maintaining a strong brand identity across various platforms.
• Crisis Communication Manager: Develops strategies to manage and mitigate communication during crises.
• Government Communications Officer: Manages communication strategies for government agencies and public sector organizations.

With a strong foundation in communication strategy and media relations, graduates are well-equipped to make a significant impact across various industries.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.