Post-Baccalaureate Diploma - Digital Marketing at St. Francis Xavier University - Program overview

Program overview

Admission Requirements

Intakes

Last updated on 2025-04-21

Program overview

Program Overview

The Post-Baccalaureate Diploma in Digital Marketing at St. Francis Xavier University is designed for individuals who hold a university degree in any discipline and wish to enhance their marketing skills in the digital realm. This program focuses on the integration of information technology in marketing strategies, emphasizing the importance of digital channels such as social media, websites, and email. With the growing significance of digital marketing in today’s business landscape, this diploma equips students with the necessary tools to develop effective marketing strategies that leverage various online platforms.

Program Structure

The Post-Baccalaureate Diploma in Digital Marketing is structured to be completed over a period of two years, comprising a total of 48 credits. The program is delivered in-person and includes a comprehensive curriculum that covers essential topics in marketing and digital strategies. Key features of the program structure include:

Completion of 48 credits at StFX with a passing grade of 50%.
Option to undertake a 4-month co-op work placement at the end of the second term.
Hands-on training with the latest analytics software and IT systems.

This program is designed to provide students with both theoretical knowledge and practical experience, ensuring they are well-prepared for the digital marketing landscape.

Featured Experiences

The Post-Baccalaureate Diploma in Digital Marketing offers several unique experiences that enhance learning and professional development:

Co-operative Education (Co-op): Students can apply for a co-op placement, gaining valuable work experience in relevant fields.
Hands-on Training: Students receive practical training on industry-standard analytics software such as Google Analytics, Tableau, and Power BI.
Professional Development Seminars: Prior to their work term, students participate in workshops that prepare them for the professional environment.

These experiences are designed to bridge the gap between academic learning and real-world application, providing students with a competitive edge in the job market.

Career Options

Graduates of the Post-Baccalaureate Diploma in Digital Marketing can pursue a variety of career paths in Canada, including:

Data Analyst: Analyze data to help organizations make informed marketing decisions.
Digital Marketing Specialist: Develop and implement online marketing strategies to enhance brand visibility.
Project Manager: Oversee marketing projects, ensuring they are completed on time and within budget.
Social Media Manager: Manage and create content for social media platforms to engage audiences and promote brands.
Sports Marketing Coordinator: Focus on marketing strategies specifically for sports organizations and events.

These roles highlight the diverse opportunities available to graduates, allowing them to leverage their skills in various sectors of the economy.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit St. Francis Xavier University official website

Last updated on 2025-04-21

Program overview

Academic Requirements

For the Post-Baccalaureate Diploma in Digital Marketing at St. Francis Xavier University, the Academic Requirements are as follows:

Minimum GPA: A minimum overall average of 70% in the last two years of study is required for admission.

International Students: International applicants must provide the following documentation:

Official transcripts from all post-secondary institutions attended.
Transcripts may be required to be evaluated by WES in some cases.

Deadline: It is recommended that students apply as soon as possible to ensure their application is processed in a timely manner.

Prerequisite Courses: Applicants must have completed a bachelor's degree or equivalent in any field. Specific prerequisite courses are not mentioned, but a background in marketing or business may be beneficial.

For any clarification or support regarding the application process, please feel free to contact LOA Portal's advisors who are ready to assist you.

Language Requirements

At St. Francis Xavier University, proof of English language proficiency is a requirement for applicants whose first language is not English. This is applicable regardless of the country of origin, citizenship status, or language of instruction. The accepted English language proficiency tests and their respective minimum scores are as follows:

IELTS: 6.5 overall and no lower than 6.0 in each band (Accepting IELTS One Skill Retake)
TOEFL: 90 iBT and no lower than 20 in each band. MyBest Scores accepted.
MET: 55
CAEL: 70 overall and no lower than 60 in each band
C1 Advanced: 180 overall and no lower than 170 in each band
C2 Proficiency: 180 overall and no lower than 170 in each band
Duolingo: 115 with no integrated subscore lower than 100
Pearson Test of English – Academic: 60 overall with no score below 50
Oxford ELLT Digital: 7 overall and no lower than 6 in each band
Oxford ELLT Global: 7 overall and no lower than 6 in each band

Students may be exempt from providing proof of English language proficiency if they have studied for the last two years in a high school or university where the medium of instruction is English. Additionally, students in the Nova Scotia International Students Program (NSISP) who achieve a minimum 70% average in Grade 12 English may also be exempt.

If your test scores fall below the minimum requirement but you meet other admission criteria, you may be offered admission into the English for Academic Purposes program, which allows for conditional admission into a bachelor’s degree program upon successful completion.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!