Marketing (BComm) (Major)

Program Overview

The Marketing (BComm) program at Dalhousie University is designed to equip students with essential skills in the field of marketing. This program emphasizes the art and science of branding, enabling students to understand market dynamics and consumer behavior. With a focus on creating, communicating, and delivering value, students will learn to develop effective marketing strategies that resonate with customers and society. The program is part of the Bachelor of Commerce Co-op initiative, providing students with practical experience through paid work terms, enhancing their learning and career prospects.

Program Structure

The Bachelor of Commerce with a major in Marketing is a four-year program that includes a mandatory co-op component. Here’s a brief overview of the program structure:

• Program Length: 4 years
• Co-op Opportunities: Students will complete three paid work terms, gaining valuable real-world experience.
• Program Options: Students can explore various options, including certificates in Financial Accounting, FinTech, Leadership, and more.

This program is designed to provide a comprehensive education in marketing, combining theoretical knowledge with practical application. Students will engage in experiential learning opportunities, ensuring they are well-prepared for their future careers.

Featured Experiences

• Co-op Program: Mandatory co-op component with three paid work terms.
• Experiential Learning: Opportunities to apply classroom knowledge in real-world settings.
• Networking: Connections with local and national companies, marketing agencies, and non-profits during work terms.
• Creative and Analytical Skills: Development of both creative and analytical skills through various marketing projects.

Career Options

Graduates of the Marketing (BComm) program can pursue a variety of exciting career paths in Canada. Here are some potential job options:

• Advertising Manager: Responsible for creating and managing advertising campaigns to promote products or services.
• Brand Manager: Focuses on developing and maintaining a brand's image and market presence.
• Marketing Research Manager: Oversees market research projects to gather insights on consumer preferences and market trends.
• Public Relations Specialist: Manages communication between an organization and the public, enhancing the organization's reputation.
• Digital Marketing Specialist: Develops and implements online marketing strategies to engage customers through digital channels.

These roles span various industries, including entertainment, fashion, healthcare, and more, providing graduates with diverse opportunities to apply their marketing expertise.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.