Last updated on 2026-04-13
Program overview
The Bachelor of Sport Management is a dynamic applied degree program designed to prepare graduates for successful careers in the sport management industry. This program is unique as it is the only one of its kind in Western Canada, offering students a comprehensive education that combines business, marketing, and sport management knowledge. Students will engage in innovative learning experiences that equip them with the skills necessary to become future leaders in the field. The program is open to both domestic and international students, with flexible start dates available in September, January, or May.
Program structure
The Bachelor of Sport Management program spans a 4-year period, providing students with a robust educational foundation in sport management. The program is structured as follows:
- Year 1: Focus on foundational business and sport management theory and skills.
- Year 2: Deeper exploration of accounting, law, marketing, and optional internship opportunities.
- Year 3: Development of analytical and relationship-building skills, with a focus on leadership and HR management.
- Year 4: Integration of management, business, and socio-cultural knowledge, with additional internship opportunities.
Students have the option to exit after the second year with a Diploma in Sport Management or continue to complete their degree. The program also includes opportunities for co-op and internships, allowing students to gain real-world experience and enhance their employability.
Featured Experiences
The Bachelor of Sport Management program offers a variety of unique experiences that enhance learning and professional development:
- Internships: Students can participate in internships with organizations such as the Canadian Sport Institute and Pacific Institute for Sport Education.
- Field Study Opportunities: Previous exchanges have included trips to countries like Wales, the Czech Republic, and the Netherlands.
- Capstone Learning Experiences: Practical application of skills in real-world settings throughout the program.
- Co-operative Education: Access to Co-operative Education and Career Services for internship and volunteering opportunities.
Career Options
Graduates of the Bachelor of Sport Management program can pursue a variety of career paths in Canada, including:
- Sport Manager: Oversee operations and management of sports teams or organizations.
- Event Coordinator: Plan and execute sporting events, ensuring all logistics are managed effectively.
- Marketing Specialist: Develop marketing strategies for sports organizations to enhance visibility and engagement.
- Program Director: Manage and develop sports programs within community or corporate settings.
- Facility Manager: Oversee the operations and maintenance of sports facilities, ensuring they meet safety and operational standards.
These roles require a blend of management skills, strategic thinking, and a passion for sports, making the Bachelor of Sport Management a valuable credential for aspiring professionals in the industry.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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