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Program overview

Admission Requirements

Intakes

Program overview

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Program overview

The Master of Science in Management program at the University of Ottawa is tailored to cultivate experts in evidence-based management. This program emphasizes the development of applied research skills and knowledge in various concentrations, including Marketing & Behavioral Science. Students are required to select their concentration before admission, which will be reflected on their degree upon completion. The program is offered exclusively in English, but students can produce coursework and research in either English or French. This flexibility allows for a diverse learning environment, accommodating students' language preferences.

Program structure

The Master of Science in Management program offers three distinct options for students:

One-Year MSc with Research Project: This option can be completed in approximately 12 months.
CO-OP MSc with Research Project: This option typically spans 20 to 24 months and includes two work terms.
Two-Year MSc with Thesis: This option can be completed in about 24 months.

Students must choose one of the five concentrations and complete all required courses within that area to earn the concentration designation on their official transcript. The program also mandates attendance at the Management Research Seminar Series, with specific attendance requirements based on the chosen program option. The program is designed to be completed on a full-time basis, although part-time options may be available for students demonstrating a clear commitment to timely completion.

Featured Experiences

The Master of Science in Management program offers several unique experiences to enhance students' learning:

Co-op Option: Available exclusively for students in the research project option, allowing practical work experience.
Research Project: A capstone component requiring applied research with a partnering organization or faculty member's ongoing project.
Management Research Seminar Series: Students must attend seminars featuring invited speakers, fostering engagement with current research topics.
Thesis Option: Students in the thesis track must submit a research proposal and defend their thesis before a committee.

Career Options

Graduates of the Master of Science in Management with a concentration in Marketing & Behavioral Science can pursue various career paths in Canada, including:

Marketing Manager: Responsible for developing marketing strategies and overseeing marketing campaigns to promote products or services.
Market Research Analyst: Analyzes market trends and consumer behavior to help companies understand their target audience and make informed decisions.
Brand Strategist: Focuses on creating and maintaining a brand's image, ensuring consistency across all marketing channels.
Consumer Insights Specialist: Utilizes data analysis to understand consumer preferences and behaviors, guiding product development and marketing strategies.
Behavioral Scientist: Applies psychological principles to understand consumer behavior and improve marketing effectiveness.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit University of Ottawa official website

Program overview

Admission Requirements

Management and Concentration in Marketing and Behavioral Science, MSc

Degree Offered: M.Sc.

Available Options for Program

Student status

Full-Time (English Program only):	Yes
Part-Time:	No

Language

English:	Yes
French:	No

Option(s)

Thesis (English Program only):	Yes
Major Research Paper:	No
Course-based or Project (English Program only):	Yes

Minimum Requirements

B+ (75%) in an honours Bachelors degree

Average time to completion

Thesis: 6 terms

Project: 3 terms

Your complete admission package must include

Application Fee:	CA$125.00 (non-refundable)
Recommendation letter(s):	2 It is highly recommended that you contact your referee prior to submitting your application to confirm their email address and their availability to complete your letter of recommendation.
Transcript(s):	1 You must upload copies of all transcripts from universities you have attended by using the uoDoc application. Transcripts must cover all courses and programs at any university you have attended, including regular programs (whether completed or not), exchanges, letters of permission, online or correspondence courses, courses taken as a non-degree student or visiting students, etc. If your transcript and degree certificate are not in English or French, you must submit a copy of a certified translation. Once you've received your offer of admission, if the offer contains any conditions for submitting official documents, you will need to upload them to uoDoc. Some exceptions apply. Previous or current Ottawa students do not need to submit a transcript of their studies at the University of Ottawa. Professional programs in rehabilitation require all transcripts, including those from uOttawa.
Language requirements (if applicable) Language proficiency test scores equivalencies:	French Program: TOEFL 600 (Paper-based) English Program: TOEFL 600 (Paper-based) French Program: TOEFL 100/New TOEFL 5 (Internet-based) English Program: TOEFL 100/New TOEFL 5 (Internet-based) TOEFL 600 (Paper-based) TOEFL 100 (Internet-based) IELTS 7 in at least 3 of the 4 components, at least 6 in the 4th; proof of prolonged residence/work experience in an English speaking country; proof of completion of university level degree within the last 5 years
Other required exam(s):	GMAT GRE
Required document(s):	Statement of research interest (1000 words) A competitive score on the GMAT or GRE Resume Please note that non required admission documents will not be consulted, conserved or returned to the student. These documents will be destroyed according to our administrative procedures.

Courses at the University of Ottawa are offered in English, French, or both languages. To be admitted, you must demonstrate proficiency in either English or French. If required, the University may request proof of your language proficiency.

Language Requirements

PROGRAM-SPECIFIC ENGLISH REQUIREMENTS

Language Requirements

You must understand and fluently speak the language of the program you are applying for (English or French) and must provide, on request, your results in one of the language proficiency tests approved by the University of Ottawa. Language requirements are not based on citizenship, they are based on your country of study. The test scores cannot be more than two years old as of September 1 of the year of potential entry into the program:

A score of at least 250 on the Test of English as a Foreign Language (TOEFL), with a score of at least 5 on the Test of Written English (TWE) and a score of at least 50 on the Test of Spoken English (TSE). The TOEFL is administered by Educational Testing Service, Box 899, Princeton, New Jersey, USA, 08540; see also https://www.ets.org/toefl/.
A score of at least 7 in at least three of the four International English Language Testing System (IELTS) tests (Reading, Listening, Writing, Speaking) and at least 6 in the fourth. The IELTS is administered by the British Council: https://www.ielts.ca/.
Proof of completion within the last five years, of a previous degree program in an English language university.
Proof of recent prolonged residence and exercise of a profession in an English speaking country (normally at least four years of the last six years).

CONCENTRATION-SPECIFIC REQUIREMENTS

OBHR concentration: Applicants are expected to have taken undergraduate courses in human resources management or organizational behaviour (or related fields). They are also expected to have taken at least one undergraduate course in statistics for the social sciences (e.g., statistics for management, statistics for psychology).

Accounting concentration: Applicants who hold non-accounting undergraduate degrees are required to have completed introductory courses in Financial Accounting and Management Accounting. Such applicants are also expected to have taken courses in economics, finance, statistics, and management. Upon admission, before the start of the fall term, non-accounting students are required to take two additional accounting core courses at the undergraduate level, such as Seminar in Accounting Theory.

GENERAL GRADUATE ENGLISH REQUIREMENTS

ENGLISH PROFICIENCY TEST CHART

Test — Minimum Required Score

TOEFL 100/New TOEFL 5 (Internet-based)TOEFL 600 (Paper-based) TOEFL 100 (Internet-based)

IELTS 7 in at least 3 of the 4 components, at least 6 in the 4th

Cambridge English Proficiency Tests (B2 First, C1 Advanced, C2 Proficiency) — 170 (overall); no partial score below 160

PTE (Pearson Test of English) — 60 (overall); no partial score below 59

CAEL (Canadian Academic English Language Test) — 70 (overall); no partial score below 60

* Effective January 21, 2026, TOEFL is changing its grading system to a 1-6 band scale instead of a 1-120 band scale. Score reports will include results on both scales for the next two years.

The University of Ottawa accepts TOEFL MyBest®scores for the TOEFL iBT test.

FRENCH PROFICIENCY TEST CHART

Test — Minimum Required Score

DALF (Diplôme approfondi de langue française) — C1/C2

TCF (Test de connaissance du français) — B2 (overall); no partial score below B2

TEF Canada (Test d’évaluation de français) — B2 (overall); no partial score below B2

Where the program-specific and general graduate requirements above differ, whichever score is higher (stricter) applies.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!