Master of Science - Management - Marketing and Behavioral Science (Thesis)

Program overview

The Master of Science in Management program at the University of Ottawa is tailored to cultivate experts in evidence-based management. This program emphasizes the development of applied research skills and knowledge in various concentrations, including Marketing & Behavioral Science. Students are required to select their concentration before admission, which will be reflected on their degree upon completion. The program is offered exclusively in English, but students can produce coursework and research in either English or French. This flexibility allows for a diverse learning environment, accommodating students' language preferences.

Program structure

The Master of Science in Management program offers three distinct options for students:

• One-Year MSc with Research Project: This option can be completed in approximately 12 months.
• CO-OP MSc with Research Project: This option typically spans 20 to 24 months and includes two work terms.
• Two-Year MSc with Thesis: This option can be completed in about 24 months.

Students must choose one of the five concentrations and complete all required courses within that area to earn the concentration designation on their official transcript. The program also mandates attendance at the Management Research Seminar Series, with specific attendance requirements based on the chosen program option. The program is designed to be completed on a full-time basis, although part-time options may be available for students demonstrating a clear commitment to timely completion.

Featured Experiences

The Master of Science in Management program offers several unique experiences to enhance students' learning:

• Co-op Option: Available exclusively for students in the research project option, allowing practical work experience.
• Research Project: A capstone component requiring applied research with a partnering organization or faculty member's ongoing project.
• Management Research Seminar Series: Students must attend seminars featuring invited speakers, fostering engagement with current research topics.
• Thesis Option: Students in the thesis track must submit a research proposal and defend their thesis before a committee.

Career Options

Graduates of the Master of Science in Management with a concentration in Marketing & Behavioral Science can pursue various career paths in Canada, including:

• Marketing Manager: Responsible for developing marketing strategies and overseeing marketing campaigns to promote products or services.
• Market Research Analyst: Analyzes market trends and consumer behavior to help companies understand their target audience and make informed decisions.
• Brand Strategist: Focuses on creating and maintaining a brand's image, ensuring consistency across all marketing channels.
• Consumer Insights Specialist: Utilizes data analysis to understand consumer preferences and behaviors, guiding product development and marketing strategies.
• Behavioral Scientist: Applies psychological principles to understand consumer behavior and improve marketing effectiveness.

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