Bachelor Of Arts - Business Communication

Program Overview

Learn to communicate effectively in business and be prepared for work with UCW’s Bachelor of Arts in Business Communication. This program is designed to equip students with the necessary skills to thrive in various business environments. By studying in Vancouver, Canada, students will gain a comprehensive understanding of media, cultural studies, and business, preparing them for a successful career in the field of communications.

Program Structure

The Bachelor of Arts in Business Communication (BABC) is a 4-year interdisciplinary program that integrates media studies with business and communication courses. The program is structured as follows:

• Length: 4 Years
• Credits: Not specified, but includes a scaffolded sequence of courses
• Delivery: Hybrid Mode (in-person and online guided learning)
• Intakes: Fall, Winter, Spring, Summer

This program also offers elective areas, such as Communications Management, allowing students to tailor their education to their career goals. Team activities are a significant part of the curriculum, emphasizing the importance of collaboration in real-world business scenarios.

Featured Experiences

• Hybrid learning environment combining in-person and online classes.
• Focus on practical team tasks to develop collaboration skills.
• Integration of media studies to enhance understanding of contemporary business communications.
• Opportunities for hands-on experience through case studies and academic literature analysis.

Career Options

Graduates of the Bachelor of Arts in Business Communication can pursue various career paths in Canada, including:

• Public Relations Specialist: Manage communication between organizations and the public, crafting press releases and managing media relations.
• Marketing Coordinator: Assist in the development and execution of marketing strategies to promote products and services.
• Corporate Communications Manager: Oversee internal and external communications, ensuring consistent messaging across all platforms.
• Content Writer: Create engaging content for websites, blogs, and social media to attract and retain customers.
• Advertising Executive: Develop advertising campaigns and strategies to effectively reach target audiences.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.