Digital Marketing

Program overview

The Digital Marketing Diploma program at Saskatchewan Polytechnic prepares students for a dynamic career in various fields such as branding, content creation, social media management, marketing research, public relations, e-commerce, and advertising. Graduates can find opportunities in diverse sectors, including health agencies, natural resource companies, and non-profit organizations. This program emphasizes applied learning, ensuring that students are equipped with the necessary skills to thrive in the ever-evolving digital marketing landscape.

Program structure

The Digital Marketing Diploma program spans a duration of 64 weeks, with options to start in September or January. Students who begin in January will experience an accelerated format, completing the first two semesters consecutively from January to July, and then starting their second year in September of the same year.

Key features of the program structure include:

• Applied curriculum focusing on digital content creation, branding, website design, web analytics, and social media marketing.
• Three consecutive four-month paid co-operative education work terms, allowing students to gain on-the-job experience.
• Hands-on education that integrates marketing, advertising, sales, and logistics across both physical and digital channels.
• Opportunities to work on real projects for community-based organizations, enhancing practical learning.

Featured Experiences

The Digital Marketing program offers several unique experiences that enhance learning and professional development:

• Three consecutive four-month paid co-operative education work terms, providing valuable industry experience.
• Hands-on projects with community organizations, allowing students to apply their skills in real-world scenarios.
• Exposure to the latest digital marketing trends and innovations, ensuring students are well-prepared for the job market.
• Development of comprehensive digital marketing plans that incorporate various marketing strategies.

Career Options

Graduates of the Digital Marketing Diploma program can pursue a variety of career paths in Canada, including:

• Account Manager: Responsible for managing client relationships and ensuring their marketing needs are met.
• Advertising Sales Representative: Focuses on selling advertising space and developing marketing strategies for clients.
• Brand Manager: Oversees the development and execution of brand strategies to enhance brand awareness and loyalty.
• Digital Marketing Coordinator: Assists in the planning and execution of digital marketing campaigns across various platforms.
• Market Researcher: Conducts research to understand market trends and consumer behavior, providing insights for marketing strategies.
• Marketing Assistant: Supports marketing teams in executing campaigns and managing marketing materials.
• Publicist: Manages public relations efforts to promote clients and enhance their public image.
• Social Media Specialist: Develops and implements social media strategies to engage audiences and promote brands.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.