Last updated on 2026-05-18
Program overview
The Professional Sales and Strategic Marketing program is designed to equip students with essential knowledge and personal selling skills necessary for building and maintaining long-term partnerships, ultimately leading to sales success. This program emphasizes a needs-satisfaction selling philosophy, supported by strategic selling techniques, and focuses on the selling function of marketing in relation to an overall marketing strategy. Students will engage in practical learning through oral presentations and role plays, enhancing their presentation and selling skills. The program also includes Career and Personal Development courses, which help students explore their career interests and develop skills beneficial for their professional journey.
Program structure
The Professional Sales and Strategic Marketing program is structured as follows:
- Program Length: One-year certificate
- Entry Date: September
- Location: Exchange District Campus, Winnipeg
- Accreditation: Recognized by the Canadian Professional Sales Association (CPSA)
- Learning Approach: Emphasis on practical application through presentations and role plays
This program also offers opportunities for students to participate in workshops that enhance their skills and prepare them for the demands of the sales profession. Students are encouraged to attend an information session after applying, which, while not mandatory, provides valuable insights into their career choices.
Featured Experiences
- Hands-on learning through oral presentations and role plays
- Workshops focused on skill development for personal selling
- Career and Personal Development courses to explore career interests
- Networking opportunities with industry professionals
- Accreditation opportunity with the Canadian Professional Sales Association (CPSA)
Career Options
Graduates of the Professional Sales and Strategic Marketing program can pursue various career paths in Canada, including:
- Sales Representative: Responsible for selling products and services, building relationships with clients, and meeting sales targets.
- Marketing Coordinator: Assists in the development and execution of marketing strategies, campaigns, and promotional activities.
- Account Manager: Manages client accounts, ensuring customer satisfaction and identifying opportunities for upselling and cross-selling.
- Brand Manager: Oversees the development and management of a brand's image, ensuring consistency across all marketing channels.
- Business Development Specialist: Focuses on identifying new business opportunities, building partnerships, and driving growth for the organization.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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