Bachelor of Business Administration - Marketing (Optional Co-op) at Northern Alberta Institute of Technology (NAIT) - Program overview

Program overview

Admission Requirements

Intakes

Last updated on 2025-05-14

Program overview

Program Overview

The Bachelor of Business Administration (BBA) with a Marketing concentration at NAIT is designed to equip students with essential skills and knowledge for success in the competitive business landscape. This program emphasizes a hands-on approach, allowing students to engage directly with industry practices. The curriculum covers vital areas such as brand management, digital marketing, and consumer behavior, empowering students to develop effective marketing strategies and campaigns. Graduates will be well-prepared to enter various sectors, including retail, advertising, and digital marketing, making a significant impact in their chosen fields.

Program Structure

The BBA Marketing program is structured to be completed in 4 years of full-time study. The program includes:

Common foundational courses in the first year to provide core business knowledge.
Specialized courses in marketing during the second, third, and fourth years.
Flexible course delivery options, including in-person, online, and hybrid formats.
Opportunities for co-op placements, allowing students to gain practical experience in real-world settings.

This program also offers various pathways for students interested in specific areas of marketing, such as Sales, Digital Marketing, and Corporate Social Responsibility. The curriculum is designed to adapt to industry needs, ensuring that students are equipped with relevant skills upon graduation.

Featured Experiences

Hands-on experience in brand management and digital marketing.
Engagement with real-world business cases to enhance analytical skills.
Co-op program option, providing three semesters of practical work experience.
Opportunities to participate in marketing campaigns and projects that support organizational goals.
Access to industry-aligned curriculum that prepares students for various marketing roles.

Career Options

Graduates of the BBA Marketing concentration can pursue a variety of career paths, including:

Marketing Manager: Oversee marketing strategies and campaigns to promote products or services.
Brand Strategist: Develop and implement brand strategies to enhance brand awareness and loyalty.
Digital Marketing Specialist: Focus on online marketing strategies, including social media and content marketing.
Market Research Analyst: Analyze market trends and consumer behavior to inform business decisions.
Social Media Manager: Manage and create content for social media platforms to engage with audiences.

These roles are essential in various industries, including advertising agencies, retail organizations, and consulting firms, where effective marketing strategies drive business success.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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Last updated on 2025-05-14

Program overview

Academic Requirements

This content is specific to the selected Jan 08, 2025 intake.

Minimum entrance requirements:

High School Applicants:
- Grade 12 Language Arts (English 30-2)
- Grade 12 Mathematics (Math 30-2 or Applied Math 30)
- Three additional Grade 12 courses (30-1 or 30-2 levels only), which may include any of the following Alberta Ed courses, or equivalent or higher courses: Math 31, Biology 30, Physics 30, Chemistry 30, Science 30, Social Studies 30-1 or 30-2, Aboriginal Studies 30, Physical Education 30, Francais 30-1 or 30-2, Psychology 30, Sociology 30, Law 30, any 35 level additional language course, any 30-level fine arts course, any 30-level business course, or any 30-level AP course.
- An overall minimum average of 65% in the five required high school courses.
Post-Secondary Applicants:
- Completion of minimum 24 post-secondary credits or 8 post-secondary courses at an accredited institution with an Admission GPA (based on the most recent minimum 24 credits or 8 post-secondary courses) of 2.0.
Business Diploma Graduates: (for applicants who want to start at Year 3)
- Completion of a Business Administration diploma with a Graduation GPA of 2.0.

Transcripts may be required to be evaluated by WES in some cases.

International Applications Open: Jan 01, 2024

International Applications Deadline: Jan 08, 2025

For any clarification and support, please contact LOA Portal's advisors.

Language Requirements

English is the language of instruction at NAIT. To satisfy the English Language Proficiency (ELP) requirement when applying to a NAIT program, you can meet the requirement in one of the following ways:

1. Complete consecutive, full-time studies in English: You will meet this requirement if you have completed at least:

3 years of high school (or a combination of high school and post-secondary) in Canada or in a country on NAIT’s ELP exempt country list, including completion of Grade 12 English; or
2 years of post-secondary in Canada or an ELP exempt country.

Your studies must have been in English, full-time, and consecutive.

2. Complete specific English language courses: Achieve acceptable marks in one of the following English language courses:

Canadian high schools: English 30-1 (65% or higher) or English 30-2 (70% or higher).
NAIT: All three ESL Level 6 courses with a passing grade of 60% or higher in each course.
Bayswater: University Pathway Program - Level 8 with 80% or higher.
Global Village: English for Academic Purposes (EAP) - Level 7 with 80% or higher.
ILSC Canada: English for Academic Purposes – Advanced 1 program (or higher) with a passing grade of B or higher.
International Language Academy of Canada (ILAC): Pathway 3.2, 3.3, or 3.4 with 75% or higher.
St. George International College: University & College Preparation Program with 70% or higher.
Oxford House College: English for Academic Purposes (EAP) with 70% or higher.
University of Alberta: EAP137 (or equivalent) with completion (pass).

3. Take an ELP test: NAIT accepts the following ELP assessment tests and the minimum test scores:

IELTS Academic: 6.0 in each section.
NAIT’s ELP Exam: 73% or “B” in each section.
Canadian Language Benchmarks Assessment (CLB): 8.0 in each section.
CAEL: 60 overall score.
TOEFL iBT: 20 in each section (effective Fall 2025: 70 overall score).
Duolingo: 115 overall score.
PTE Academic: 58 overall score.

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!